Page 13 - Our Shared Purpose - Leader Orientation checklist for Flipbook

Our Shared Purpose

Interim ‘At-A-Glance’ Style Guide

Logo Standards Colour Palette: Pantone Colours (PMS)

Our Shared Purpose’s official logo features three colours (in addition to
Primary Logo the individual site’s own brand colours). They can be used in document
design to showcase consistency and unification under the Our Shared
Purpose network banner.

Secondary Logo

PMS 144 PMS 320 PMS 7455
CMYK: CMYK: CMYK:
0-51-100-0 100-0-31-7 90-60-0-0
Icon RGB: RGB: RGB:
237-139-0 0-160-177 64-96-175
Hex: Hex: Hex:
#ED8B00 #4060AF

The Words We Use

The words we use are an expression of the Our Shared Purpose brand.
There are two logos for the Our Shared Purpose brand, in addition to When we repeat the same words and phrases in a consistent manner, they
an icon, which can be used to support all integration-related reinforce the image we want to convey about who we are and what we do.
documents, including but not limited to: letterhead, PowerPoint If in doubt when describing programs and services at the three sites, please
tempalate, memos. visit the individual websites or contact your Communications team.
The primary logo should be the first option for external documents Names should be listed in alpha order when referring to two or more of the
because of its inclusion of the three site logos. The secondary logo individual sites.
can be used when a specific document’s design does not suit the Some key phrasing to use when writing about the network includes:
orientation or size of the primary logo. “Advancing the health of our patients and our urban communities.”
The amount of clear space from the top and bottom of the logo and
left and right sides of the logo must be equal to or greater than the “As Catholic health organizations, our shared purpose is rooted in our
height of the OUR SHARED PURPOSE capital letters. common mission of providing excellent, compassionate care to all we serve,
including those who experience marginalization or disadvantage.”
Place logo at top of the page, either at left or centred.
The minimum acceptable size of the primary logo is 4” wide and the “This network serves as a model of system integration between an academic
minimum size for the secondary logo is 3” wide. health science centre, large community teaching centre and a post-acute
organization providing rehabilitation, palliative care, long-term care and
The logo is available in white and with a transparent background.
community care.”
The logo elements (words and icon) should be kept together
wherever possible to increase brand recognition for the network and Do NOT use abbreviated site/network names (PHC, SJHC, SMH, OSP)
the individual sites. The icon alone should be used sparingly and for
design flourishes only. First reference, USE: Subsequent references, USE:
Providence Healthcare Providence
St. Joseph’s Health Centre St. Joseph’s
Typography: Our Shared Purpose’s official font is ITC Kabel St. Michael’s Hospital St. Michael’s
Medium. This font is not commonly available in Microsoft Office Our Shared Purpose Our Shared Purpose
applications. Therefore, Arial or Arial Narrow is an acceptable
substitution for integration-related communications. Font size should Templates and tools
be 12 point where possible, with a minimum standard of 11 point. Available:
 Letterhead
 Memo
Contact your own organization’s  PowerPoint
Questions? Communications department for support.
To access templates, visit your respective intranet resources.