Page 15 - GIADA-Oct 2017-Final

SALES GET SIGNED UP WITH ETR

Continued from previous page before the JANUARY 1, 2018
Reputation and relevance are related. I can’t ETR Mandate goes into affect!
recall a specific reason I stopped reading
Rolling Stone. I do remember the articles
and stories seemed less compelling to me Waiting until the 1st of the year will result in
in college and beyond. Perhaps the last wait times for ETR account set up. Don’t put a
time I sought out Rolling Stone followed the delay on your business! ETR will be
controversy over its story of an alleged gang
MANDATORY
rape at the University of Virginia. I read the Don’t wait to get educated on the requirements
piece for myself and thought, “this won’t or trained on how to process a deal via ETR. by the state after
turn out well.” Subsequent investigations JAN. 1, 2018
found serious breaches of journalistic Start now. GIADA can help your dealership stay
fundamentals, all of which damaged the confident about title work and avoiding fees for
magazine’s reputation. Dealers would do incorrect processing. GIADA is a Scanning Center
well to remember that your reputation is for AutoPoint | TitleTec, a DOR approved ETR Vendor, allowing ETR customers
only as good as the worst online review or to receive Quality Assurance as part of the ETR process.
your last miffed customer. Likewise, today’s
consumers have long memories, and social Come to one of our FREE ETR Training courses. We can help you get set up
media outlets to vent, when you break their
trust. on ETR as well as provide a full overview of what to expect.

Talent sets the tone. You could make the CLICK HERE TO GET STARTED
case that Rolling Stone thrived the most
when it consistently fielded top-notch Or give us a call, we'll be happy to get you started, (770) 745-9650!
writers and photographers—some of whom
Wenner had the foresight and guts to give
their work its first significant chance. The
same is true for dealers. When your people
really shine, so does your dealership. As
their leader, it’s your job to create the
environment where they have a real chance
to reach their potential, and continue to
grow, as individuals. By definition, this
outcome means dealers have to do way
more than simply provide an attractive
paycheck.

The New York Times article reports that
Wenner, in the late ‘90s, turned down an
offer of $500 million for Rolling Stone. Last
year, Wenner sold a 49 percent stake in his
company for $40 million.

Perhaps those figures represent the biggest
lesson of all. n

In addition to being a best-selling author
on Used Car Sales in his book Velocity,
Dale Pollak is the chairman and founder of
vAuto, Inc., a company that provides retail
automotive dealerships with a better way to
appraise, manage and price their pre-owned
vehicle inventory. In addition to serving as
vAuto’s spokesperson, Dale is responsible for
strategic planning and development.

GIADA Independent Auto Dealer OCTOBER 2017 | 13