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GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION
INDEPENDENT
auto dealer
JUNE 2018
2 | Farewell, Friends. 12 | Sandra Gresham: A Driving 39 | Autotrader Announces this
2 | Advertiser Index Force Year's Best CPO Programs
4 | Farewell loyal GIADA members! 12 | Be in the Spotlight! 40 | 3 Reasons to Give your Sales
4 | Calendar of Events 15 | Here's Why Expensive Cars Team more Independence
6 | 2018 Convention: Register Aren'tAlways Reliable 42 | The CARLAWYER©
NOW! 16 | Service Provider Directory 44 | Auction Directory
8 | Three Pointers to Maximize 30 | AIADA Adds Google as Newest 48 | New & Renewed Members
Purchased Unit Profitability Affinity Partner 50 | GIADALegislation.com
10 | Forget Zombies, Here’s How to 31 | Systematically Cut Car 52 | Download the GIADA App
Survive the ‘Retailpocalypse’ Dealership Costs 53 | Code of Ethics
11 | Regulatory Compliance Should 34 | Customers Hate Car Dealership 54 | GIADA Staff
Top Every Dealer’s Mind, To-Do Haggling, So Why Do It?
List
SLATE OF OFFICERS
Chairman of the Board Sr. Vice President-at-Large
® Jennifer Knights • M&M Motors Dennis Pope • Peoples Financial Hiram
Hinesville, GA • 912-877-7462 Hiram, GA • 770-948-6110
President First Vice President-at-Large
Bart Barton • Barton Used Cars
The magazine of the Newnan, GA • 770-527-5804 Troy McCalla • Spireon, Inc.
GEORGIA INDEPENDENT Atlanta, GA • 678-362-2161
AUTOMOBILE President Elect Second Vice President-at-Large
DEALERS ASSOCIATION Lee Cavender • Cavender Auto Sales Jason Reaves • Waynes Reaves Software
WWW.GIADA.ORG Gainesville, GA • 770-297-8700 Macon, GA • 478-474-8779
6903-A Oak Ridge Commerce Way First Vice President
Austell, Georgia 30168 David Mosley • Cherokee Auto Group Third Vice President at Large
T | 800-472-8101 or 770-745-9650 Canton, GA • 770-345-0282 Mark Brunn • ADESA Atlanta
F | 770-745-9655 Fairburn, GA • 770-357-2277
Second Vice President
CEO | EDITOR David Johnson • Cherokee Auto Group Fourth Vice President-at-Large
Paul R. John Canton, GA • 770-345-0282 Donnie Bazemore • Southeastern Auto
MAGAZINE AD SALES & VENDOR RELATIONS Auction of Savannah
Kristin Reilly | 770-745-9650 Treasurer Savannah, GA • 912-965-9901
PRODUCTION EDITOR | COPY WRITING Hudson Biondo • MasterCars Auto Sales
Jordan Head | 770-745-9650 Doraville, GA • 770-450-5000 Auxiliary Officers
Professional Mojo | info@professionalmojo.com Auxiliary President, Renae Barton
DEALER SERVICES Secretary Auxiliary Vice-President, Sharon Padgett
Amy Bennett, Director of Education & Membership Jack Carter • Turn & Burn Motors Auxiliary Treasurer, Lisa Johnson
Conyers, GA • 678-562-1793 Auxiliary Secretary, Jill Mosley
For more information about the GIADA,
topics addressed in this issue, or for additional Sr. Vice President-at-Large
copies please contact GIADA, (800) 472-8101. Joe Addison • Joe Addison Motors, Inc.
Copyright 2018 Savannah, GA • 912-234-5306
GIADA Independent Auto Dealer JUNE 2018 | 1