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GEORGIA INDEPENDENT AUTOMOBILE DEALERS ASSOCIATION
                                  INDEPENDENT
                auto dealer














                                                        JUNE 2018
           2  |  Farewell, Friends.            12  |  Sandra Gresham: A Driving     39  |  Autotrader Announces this
           2  |  Advertiser Index                    Force                                Year's Best CPO Programs
           4  |  Farewell loyal GIADA members!    12  |   Be in the Spotlight!      40  |  3 Reasons to Give your Sales
           4  |   Calendar of Events           15  |  Here's Why Expensive Cars           Team more Independence
           6  |   2018 Convention: Register          Aren'tAlways Reliable          42  |  The CARLAWYER©
                NOW!                           16  |  Service Provider Directory    44  |  Auction Directory
           8  |  Three Pointers to Maximize     30  |  AIADA Adds Google as  Newest     48  |  New & Renewed Members
                Purchased Unit Profitability         Affinity Partner               50  |  GIADALegislation.com
          10  |  Forget Zombies, Here’s How to     31  |  Systematically Cut Car     52  |   Download the GIADA App
                Survive the ‘Retailpocalypse’        Dealership Costs               53  |  Code of Ethics
          11  |  Regulatory Compliance Should     34  |  Customers Hate Car Dealership     54  |   GIADA Staff
                Top Every Dealer’s Mind, To-Do       Haggling, So Why Do It?
                List





                                                                      SLATE OF OFFICERS

                                             Chairman of the Board                Sr. Vice President-at-Large
                               ®             Jennifer Knights • M&M Motors        Dennis Pope • Peoples Financial Hiram
                                             Hinesville, GA • 912-877-7462        Hiram, GA • 770-948-6110

                                             President                            First Vice President-at-Large
                                             Bart Barton • Barton Used Cars
                  The magazine of the        Newnan, GA • 770-527-5804            Troy McCalla • Spireon, Inc.
             GEORGIA INDEPENDENT                                                  Atlanta, GA • 678-362-2161
                  AUTOMOBILE                 President Elect                      Second Vice President-at-Large
             DEALERS ASSOCIATION             Lee Cavender • Cavender Auto Sales   Jason Reaves • Waynes Reaves Software
               WWW.GIADA.ORG                 Gainesville, GA • 770-297-8700       Macon, GA • 478-474-8779

              6903-A Oak Ridge Commerce Way  First Vice President
                  Austell, Georgia 30168     David Mosley • Cherokee Auto Group   Third Vice President at Large
              T | 800-472-8101 or 770-745-9650  Canton, GA • 770-345-0282         Mark Brunn • ADESA Atlanta
                    F | 770-745-9655                                              Fairburn, GA • 770-357-2277
                                             Second Vice President
                    CEO | EDITOR             David Johnson • Cherokee Auto Group  Fourth Vice President-at-Large
                     Paul R. John            Canton, GA • 770-345-0282            Donnie Bazemore • Southeastern Auto
         MAGAZINE AD SALES & VENDOR RELATIONS                                     Auction of Savannah
                Kristin Reilly | 770-745-9650  Treasurer                          Savannah, GA • 912-965-9901
            PRODUCTION EDITOR | COPY WRITING  Hudson Biondo • MasterCars Auto Sales
                Jordan Head | 770-745-9650   Doraville, GA • 770-450-5000         Auxiliary Officers
         Professional Mojo | info@professionalmojo.com                               Auxiliary President, Renae Barton
                  DEALER SERVICES            Secretary                               Auxiliary Vice-President, Sharon Padgett
        Amy Bennett, Director of Education & Membership  Jack Carter • Turn & Burn Motors     Auxiliary Treasurer, Lisa Johnson
                                             Conyers, GA • 678-562-1793              Auxiliary Secretary, Jill Mosley
            For more information about the GIADA,
          topics addressed in this issue, or for additional    Sr. Vice President-at-Large
          copies please contact GIADA, (800) 472-8101.  Joe Addison • Joe Addison Motors, Inc.
                    Copyright 2018           Savannah, GA • 912-234-5306

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