Page 263 - NEWNORMAL_ANIMATED

LABEL DESIGN

medicinal wines back to where they belong: drinks some wine from a jug and then goes to
„Healing wines played a role in medicinal the- have some fun with his girl or that when so-
rapies for thousands of years. The medicinal meone is sad, they drink wine to feel better.
value of wine was considered essential in the Wine and singing belong together!
Roman Empire. Wines mixed with herbs were Willie Nelson´s “Yesterday’s Wine” is about
popular and indispensable in medicine. Water the staying power of old friendships and
was often tainted, which was another reason goes down smooth and easy, just like a glass
to use wine in various applications to replace of good wine. “Two More Bottles of Wine” is
water. Wine’s antibacterial properties were uti- powered by love for wine; Emylou Harris sings
lized in medicine and other areas as well. When there about the pitfalls and hardships and
I read about these, I wanted to bring back some again and again concludes, “It’s alright ‘cause
of the traditional uses of wine. In my diploma it’s midnight and I got two more bottles of wine.”

work at Horticultural University in Budapest It’s a cheerful song. Jason Isbell remembers in
I made a recommendation to develop two spe- his country hit: “She smelled like cigarettes and
cific medicinal wines. We developed special wine / And she kept me happy all the time.”
recipes with the right herbs to prepare these Anyone knows the melody of Deana Carter’s
wines. The detoxificational effects of Vinum “Strawberry Wine” which just might be the
Compatronum are special features that we are best-known country wine song ever. All about
trying to emphasize. Other useful properties of young love, nostalgia and strawberry wine,
Vinum Cordis include preventing angina and the song’s winsome lyrics are just as much
heart disease. We do not wish to compete with about memory as they are about drinking. All
evidendence-based medicine or the pharma- for a song that is, at its essence, summed up as
ceutical industry. The human body suffers no such: “My first taste of love was bittersweet / And
adverse reactions to these wines and they ge- green on the vine / Like strawberry wine.”
nerate no side effects. What we do stress is the And what about „Red, Red Wine,“ a song writ-
general well-being and preventive properties ten and performed by Neil Diamond in 1968
that these wines promote.“ and made famous by Bob Marley and swaying
Today, at least in the countries of the Europe- hips of girls with flowers in their hair?
an Union, any positive health claims related to Red, red wine
alcoholic beverages are banned! And not only Go to my head
on the bottle or packaging, but also in adver- Makes me forget that I
tising. You can say that your wine tastes good Still need her so
but not that you sleep or digest better thanks Give me little time,
to it. I wonder when someone starts picking help me clear up my mind
on aperitifs and digestives, whose designation Give me red wine
imply that they increase appetite and improve because it make me feel fine
digestion!
You can‘t mention that it can pull a person And we haven‘t been stamping and clapping
out of depression and stress or that it impro- in Irish pubs or French aubergées yet!
ves performance or sexual attractiveness. No All of this could appear on labels and in ad-
way! vertising. However, it may not …
This time is strange, when the truth may no You would be in big trouble if you used a
longer be said. How did the previous genera- traditional Czech folk song whose text says:
tions even survive? Just take folk culture and „Don‘t drink water Jack, it will do you harm,
lyrics as an example. There are so many songs drink wine instead, it is a good medicine” in
with lyrics speaking about a young boy who your advertising. ƅ

263