Page 63 - Start Up_Genesis
P. 63

Should innovators discover that they cannot recover
        the costs of innovation because of competition from
        imitators; this will undermine their incentives to
        innovate. This may discourage them from engaging
        in innovation. The intellectual property law in such a
        case is critical to provide protection and enforcement
        mechanism to prevent infringement of IPRs.


        Types of IPRs


        Below are the major forms of IPRs and the list is
        not exhaustive:
        Patent: A patent is a monopoly or exclusive rights
        granted from a government office for a limited            Conclusion
        period to a person who has invented a new and
        useful article or an improvement of an existing           Intellectual   property    law    is   relevant
        article or a new process of making an article. The        for economic development because it
        patent gives exclusive rights to make, use, and sell      regulates the protection, administration
        the invention and to assign or transmit the patent        and enforcement of IPRs. Intellectual
        via licensing contracts for a period. After the expiry    property law prevents third parties from
        of the patent’s duration, anybody can make use of         enjoying research and development efforts
        the invention and the invention is then said to be in     and investments of innovative entities and
        the public domain.                                        individuals without their authorization. By so
        Trademark: A trademark is any distinctive word,           doing, it creates incentives for innovation and
        symbol, emblem, name, logo, slogan, letter, drawing,      creativity. Further, by creating mechanisms
        picture, colour or a combination of colours or trade      such as licensing of IPRs, the law enables
        dress that a company uses to identify the origin of       the  distribution  of  knowledge  by  making
        a product or to distinguish it from other goods on        protected IPRs available to non-right holders
        the market. It may also be a combination of all the       via commercial transactions such as licenses
        aforesaid elements. In simple terms, it is what the       and assignments.
        company wants itself to be identified with.               NOTE: In Zambia, the Patents and
        For example, in some jurisdictions, scents and            Companies Registration Agency (PACRA) is
        smells can be registered as trademarks.  We can           mandated to Administer IP related matters.
        also trademark sound, shapes and configurations of
        products such as the Coca Cola bottle.                    Sources:
        Copyright:  Copyright  refers  to  an  exclusive  right
        to do or allow others to do certain acts in relation      UNECE        (2011)     Intellectual  Property
        to literary, dramatic, musical, artistic works,           Commercialization; Policy Options and Practical
        cinematography, and film and sound recordings.            Instruments
        Literary work includes computer programs, books,          Vibazone  Private Limited (2012) Intellectual
        music, art, and software. Copyright is the right to       Property Rights and Start-ups-  Workshop
        copy or reproduce the work in which copyright             Presentation
        subsists.










                                                                                                                   60
   58   59   60   61   62   63   64   65   66   67   68