Page 84 - Start Up_Genesis

The Digital Wealth Book does J.J Omojuwa has utilized social media and the Africa's young people have
a wonderful job of telling the emergence of tech to highlight some of the most been confident, relentless
story of how Nigerians have deep-rooted issues in African society while building in making themselves
evolved and adapted to the influence, credibility and wealth. Now, he is sharing heard online. Omojuwa as
digital age while offering what he knows and readers will be immersed and a primal figure in that
data-driven suggestions and introduced to a world of digital opportunities. It is space and through this
insights into how to take this the most practical book I have come across. work of art is telling his
a step further and eradicate – Lehle Balde, Financial Inclusion Expert & story and the story of
issues like poverty and lack Content Producer others - how they have
of opportunity. influenced the continent’s
-Olugbenga GB Agboola, digital vibe but most
Founder and CEO, importantly, been
Flutterwave@TechProd_ influenced by it.
-Ruth Aine Tindyebwa,
Arch
Renowned Ugandan
Communications
This book provides us “old- Consultant @Ruthaine
era” indigenes an
opportunity to keep up with
the digital natives in order
to feel relevant in the JJ manages to capture the
scheme of things. Every line narrative and players
seems to project or analyse involved in both the
relevant data and with the digital transformation
easiest of comprehension. and business sector
– Dr. Adebola Ismail growth across Africa. He
excellently documents
Akindele, Founder the challenges
& CEO Courteville entrepreneurs face while
Business Solutions Plc cleverly highlighting the
@Bolaakindele1 opportunities in various
markets across the
continent.
This book is a visionary’s – Josiah Kwesi Eyison,
lens into the fourth Co-founder/CEO
revolution. Omojuwa, a iSpace Foundation,
world-renowned Ghana @JKeyson
media strategist, shares Book Summary
how many savvy self- In the year 2018, African startups surpassed $700 million in
starters in Africa now annual investments, from 450+ deals. All across the continent,
have prosperity people are deploying the power of digital platforms to make There are many forces
at their fingertips! The change happen. The last decade has seen a rise in new that will shape
book strikes delightful businesses, including online betting, new media powerhouses the wellbeing of Africans
chemistry between youth and the continued rise of Africa’s cultural superstars. over the next 30 years;
and empowerment, Omojuwa captures all of these and more as he makes a data- from the changing nature
experience and backed argument that digital holds economic prospects for of employment, to
innovation, philosophy those on the continent willing to explore the power of connectivity, and
and practice. technology. This power can also be wielded in socio-political digitization. Digital: The
- Ikenna Oguguo, contexts. It is being used to take a solid stand for gender New Code Of Wealth
MSc African justice, and has helped to expose corruption at scale. Though offers transformative
Development, London the digital space comes with challenges – such as access and ideas that will impact the
School of Economics security – its benefits promise to make good. Digital: The New future of Digital Africa.
Code of Wealth argues that the digital space offers the
and Political Science continent an opportunity to create collectives that can thrive - Leruo Dichaba,
@TweetIkenna together over the plethora of challenges being faced. CEO, 54 Republic

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