Page 79 - Start Up_Genesis
P. 79

and will likely foster the development of  challenge founded on Africa’s poor digital literacy
        e-commerce and a digital economy in line with  foundation is that the majority of people across
        global trends.  This opportunity should include  Africa lack basic computer skills.  This means
        the provision of computers and mobile phones  that even if computers and the Internet were
        to the rural areas. In terms of mobile phones, the  provided,they may not be used at all. However,
        need now  is for smart phones  which have the  this still presents an opportunity to teach digital
        functionalities of a computer. Other opportunities  literacy across all age groups.
        are in the provision of access points for Internet  Another reason African entrepreneurs may not
        services in unserved and hard-to-reach areas.  be attracted to ICTs in Africa is that the cost of
        There are also opportunities to provide digital  services is too high. For example, in 2016, 1GB of
        literacy across  different age groups  including  data cost an average citizen 18% of their average
        those who are not in school.                          income, against only 3% in Asia.  The pricing
        If these opportunities exist, why are African  policies of mobile telephone operators, such as
        entrepreneurs  not utilising them for their  hefty charges for calls to competitor  networks,
        businesses and contributing to the growth of  also makes ICT expensive in Africa.
        Africa’s digital  economy?  Speeding  up ICT  Africa’s entrepreneurs should come out and take
        services in Africa faces several challenges which  advantage  of  the  opportunities  in  the  digital
        may explain the lack of  interest from entrepreneurs.  sphere. This can be done by working with African
        The nature of ICT is that  it relies on other  governments who are also eager to roll out ICT in
        key services such as energy without which it is  all spheres of life in keeping with global trends. At
        difficult to use. Energy access remains one of the  the policy level, it would also be useful for African
        biggest challenges Africa is facing. According to  governments to investin digital literacy early so
        the African Development Bank, over 640 million  the demand for digital products can rise as young
        Africans do not have access to energy.                people grow. But there is also need to strengthen
        The African Development Bank further notes  partnerships between African entrepreneurs and
        that Africa also remains the continent with the  governments in the provision of digital products
        lowest electricity access rate which stands at 40%.  and services.  This will make ICT products
        It adds that in terms of per capita consumption  accessible while building entrepreneurial capacity.
        of energy; the continent is trailing behind other
        regions  of  the  world  at  180  kWh  compared  to
        13,000 kWh in the United States and 6,500
        kWh in Europe. This challenge means that even
        if entrepreneurs will provide ICT services, the
        lack of electricity will stand in their way. Another






























                                                                                                                    76
   74   75   76   77   78   79   80   81   82   83   84