Page 21 - Widthwise Magazine

Q15. Do you plan to innovate/add services in any of the following areas within the next year to meet customer demand? (please select all that apply)
Widthwise 2020
Creative design Print installation services None of the options Web-to-print 3D print/additive manufacturing Website building/content creation Marketing project management/logistics and fulfilment Print management/outsourcing services Personalisation/Versioning Database hosting/managing/cleansing Integrated print/sound/video Campaign analytics
65.35% 42.54%
Q19. Have you made any of the following strategic changes within the last year? (please select all that apply)
18.86% 8.77%
5.26% 3.51% 3.51% 3.51%
3.07% 0.88% 0.88%
0.0%
None of the options Restructure/refocus sales/marketing teams Realign your branding/company name/website image Research new markets Moved premises/expanded existing premises Workmorecloselywithsupplierstoidentify/sellnewapplicationstonewmarkets Involve in-house creative team more in project handling Recruit people with particular new sector knowledge Spend more time on print application R&D Appoint a new business development manager Buy in databases (for your own marketing purposes)
61.84%
Price Speed of turnaround Quality Service Partnership/consultancy Latest technology Installation
35.75%
11.84% 10.96%
9.21%
9.21% 7.46% 5.70%
5.26%
4.82% 3.51%
0.88%
Q25. What do you think your clients’ main priorities are? (Please rank 1-7, 7 being the most important and represented on the graph below.)
26.34% 19.37%
10.27%
4.89% 3.14% 0.44%
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