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Sponsored feature: CMYUK
Supporting customers through investment and development
CMYUK’s demonstration and training centre represents a tremendous knowledge resource, unique in the industry
The joint CMYUK EFI Demonstration and Train- ing Centre in Shrewsbury is specifically focussed on supporting customer development. The largest EFI distributor facility in Europe, it has also become the epicentre for all EFI customers in the UK due to COVID-19 wreaking havoc on international business travel.
It is also the largest independent demonstration and training facility in the UK supporting market-leading technologies from ESKO, Mimaki, Klieverik, Canon, Gerber and Graphtec.
An investment and development support system
More than a demonstration centre, more than a showroom, what this facility does is to equip all customers with an invest- ment support system. So whether you’re a start-up business looking to make your first investment, or you’re a multina- tional group running multiple industrial production sites, the focus is the same – to understand how your business works, and the best way to progress its infrastructure.
CMYUK Academy – a technical resource built for customer development
The CMYUK Academy is a major component of the Shrewsbury facility, and puts customer learning at its core.
It offers an ever-changing array of training to match the wants and needs of customers as they invest in additional equipment, novel applications that may require specialist materials guidance, or support to diversify into non-traditional market sectors.
Managed by Amira Bouchiba, former Senior Applications Engineer at EFI’s Demonstration Centre in Brussels, the Academy offers a number of initiatives including in-depth customer audits that identify knowledge gaps within a business, bespoke training sessions and workshops.
“Our ultimate objective is to ensure that our customers realise the attainable functionality of the equipment they have
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