Page 7 - The Argyll Standard - Steptember 2019
P. 7

MEMBERS: Generally really well received
             with some lovely positive comments. Most
             members are probably a little ‘ambivalent’
             but we are reminded that this is the start
             of a journey of communicating and engaging
             with them more regularly with good
             news and relevant benefits. We have also
             managed to already sell a few Portfolio
             Memberships to some existing members.
               YOU: The water bottles, cake pops and
             doughnuts seemed to go down very well!
             Thank you for your hard work in delivering
             the desk drop on the morning of our launch
             and for changing out all POS that made
             reference to LEO. Hopefully there is little
             evidence of LEO left!  And we’re really
             pleased with the attendance at the various
             roadshows and breakfast briefings.
               DIGITAL: We managed to launch the new
             website on the morning of 5th September;   NEW CUSTOMERS:  We kicked off a
             in truth we probably launched it a couple of   campaign to raise our brand profile and
             weeks earlier than we would have liked, but   capitalise on a key sales period. This started
             we’ve been working hard to bring the site   with advertising in the press on the week of
             up to a quality standard we’re happy with.   launch and has continued with a digital and
             Despite this, the reaction has been positive   social campaign.
             toward our most visible channel for our new
             brand. And the App is still being planned for   SOCIAL: Don’t forget we also have our
             an imminent launch!            own social channels which we’re growing
                                            everyday. So please follow us @theargyllclub
               COMPETITORS:  We like it when the   and update your LinkedIn profiles with The
             competition complement us and that’s   Argyll Club as your employer.
             exactly what the CEO of TOG did when he
             said how smart our new brand looked and   UPDATED COLLATERAL:  We are still
             that it felt really premium. We think there   in the process of updating all collateral and
             is clear daylight between ourselves and the   we’ve made great progress with all external
             rest of the ‘mass market’.     materials. All internal collateral will need to
                                            be updated by end October.
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