Page 130 - Homiletics I Student Textbook

visual tools tend to impact the emotions of an audience, which again increases the likelihood that they
will apply the information you are giving them in their lives.

And if you make the presentation interactive (audience participation), you again increase retention
because the audience is “doing” something to relate to the topic. You can tell a story, ask questions
during the presentation, poll the audience, use props, or have a member of the audience participate in a
demonstration. Later we will look at several types of audio-visual aids that you could incorporate in
your lectures or sermons.

The Psychology of Visual Content

Psychology is the scientific study of the human mind and human behavior. Using science, we can see
how visual aids affect the learning process one way or another. And this science also studies how
shapes, colors, and design affect a person’s response to information you are presenting. Understanding
the psychology of how a person looks and responds to what he sees is valuable in knowing how to
design graphics and other visual aids that will enhance the lesson we are trying to teach. Sounds
interesting, uh? Let’s learn….

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What you should know about the Psychology of Visual Content

Why should you care about applying visual content in your teaching or sermons?
Colored visuals increase people’s desire to read content by 80%.
Content with images increases a view rate by 94%.
Posts with images produce 180% more engagement.
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And now, for the most interesting part:

96 https://venngage.com/blog/marketing-psychology/
97 https://www.quicksprout.com/the-ultimate-guide-to-creating-visually-appealing-content/
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