Page 131 - Homiletics I Student Textbook
P. 131
“What makes people love visual content, and how can you use this love to take your sermon or
lecture to the next level?”
People are visually-oriented: 90% of information transmitted to our brain is visual, presentations with
visuals are 43% more persuasive, and 65% of us are visual learners.
In fact, 93% of all communication is nonverbal. Visuals attract our attention, enhance our emotions,
and affect our attitude.
* Our brain processes visuals 60,000 times faster than text.
* 40% of people respond better to images than text.
* 50% of our brain is active in visual processing.
Visual content drives engagement like crazy, and this is nothing but simple psychology.
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