Page 178 - FLL Virtual Binder 2018

Brainstorming
• An effective, quick and fun way to develop several options or ideas
• Draws out the creative energy of each individual, as ideas for creative
solutions are generated
• Environment stimulates this creative process as people build on or ‘piggy
back’ each other’s ideas
• Many ideas occur to people as they are working. What they often lack is a
system of sharing their ideas with others. As a result many good ideas go to waste as they simply are never heard
Brainstorming is not just a way to make everybody feel good before you go ahead with your own ideas. In brainstorming, every idea gets equal
consideration whether it comes from the highest or the lowest level in the organization. Brainstorming is not just a bull session, it is a serious effort
to tap the creative potential of the work force and it can be fun.
Brainstorming Can Be Used In Two Ways:
Structured
In this method every member of the team must give an idea as their turn arises in rotation or say “pass” until the next round. It often forces even shy people to participate, but can also create a certain amount of pressure to contribute. Unstructured
Team members simply give ideas as they come to mind. It tends to create a more relaxed atmosphere but also risks domination by the most vocal members. Effective Brainstorming – The How to
1. Besureeachbrainstormingsessionhasafocusandeveryoneisclearabout that focus - write it on a flip chart or board.
2. Explainthatanyideaisacceptableandthatnocomments,judgmentsor discussions are allowed until the conclusion of the brainstorming session.
3. Givesomeindicationofthenextstepsothatpeoplewillknowwhatwill happen to their ideas.
4. Facilitateparticipation.Besurethateveryone’sideasareheard,askspecific questions to stimulate more ideas and encourage hesitant people to express their thinking.
5. Clarifysomeoftheideassharedtoconfirmyourunderstandingofwhatothers have said.
6. Writedowneverycontributiontothesatisfactionofthepersonwhohas expressed the idea.
7. Encourageanopen,free-wheelingatmosphere.
Front Line Leadership Module: Problem Solving
178