Page 23 - Telecom Reseller March April 2014

Telecom Reseller
23
March/April 2014

CONSUMERIZATION

Continued from page 10
believe that current solutions do not sup- consumer conversations, they are finding
port the full portfolio of mobile devices, their place in the enterprise. Nearly half of
and cost is the biggest challenge for SMBs. enterprises (46%) are actively exploring
Both enterprises and SMBs believe that ways to use IoT to make business decisions
MDM solutions can be too complex for and are looking at ways sensors can pro-
implementation.
vide increased analytics and investigating
Enterprises are investing in app devel- vendors to help with analysis. Wearable
opment, for both employees and custom- devices from smart watches, Google glass
ers, more than SMB. Enterprises are see- and Fitbits are becoming mainstream. Forty
ing benefits of this investment, including percent of enterprises are preparing to sup-
increased employee productivity (56%) and port at least some employee use of wear-
increased customer satisfaction (46%).
able deceives, compared to 25% of SMBs.
CITE and the Future of New Vendor Requirements

Technologies
Organizations are integrating CITE into
The Internet of Things (IoT) and wear- their culture for multiple reasons. Over the
able technology trends are no longer just
next 12-18 months, organizations expect
to see CITE creating a positive impact in
user satisfaction, user productivity, process
efficiency and collaboration, and business
agility. Organizations have a long priority
list for selecting mobile technology solu-
tions. Security and reliability of the soft-
ware or network are the top requirements
(each 90%) closely followed by ease of use
(88%) and integration into existing infra-
structure (87%).
“CITE gives employees more access and
opportunity to use rogue technologies in
their day-to-day work. IT executives must
stay on the cutting edge of both enterprise
and consumer technologies in order to
provide solutions to their organization that
embraces and encourages innovation. With
so many tools and solutions this is not an
easy task,” continued Yorke.
Join the CITE Conversation
Join more than 1,000 technology and
business executives, IT managers, mar-
keters, venture capitalists and sponsors
at the CITE (Consumerization of IT in
the Enterprise) Conference + Expo as we
explore the continuing innovation and chal-
lenges around the use of next-generation
technologies in business today. From inno-
vation with mobile, social, cloud and big
data -- what IDC calls the Third Platform—
to wearable computing, 3-D printing,
sensors and more, CITE will show you
how to employ new technologies to drive
your business. The CITE Conference +
Expo will take place April 27-29, 2014
in San Francisco. Stay informed; follow
CITE Conference + Expo on Twitter: @
CITEConference #citeconf. Also join our
Twitter chats using the hashtag #CITEchat,
Fridays at 10 am PT beginning March 28.
To learn more about sponsorship oppor-
tunities at CITEworld’s CITE Conference
+ Expo, please contact Adam Dennison at
adennison@idgenterprise.com.
About the IDG Enterprise
Consumerization of IT in the Enterprise
Research
IDG Enterprise’s 2014 Consumerization
of IT in the Enterprise research was con-
ducted across more than 1,150 IT and
security decision-makers from a range
of industries. The research goal was to
gain a better understanding of how con-
sumer technologies are being used in the
enterprise, and how those technologies are
enabling innovation. All respondents are
involved in at least one of the follow-
ing steps in the purchase process of IT or
security products and services: evaluation,
recommending/ selecting vendors, deter-
mining requirements, determining the busi-
ness need, approval/authorization or selling
internally.
To receive the complete study results
contact Sue Y anovitch at syanovitch@
idgenterprise.com.
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