Page 7 - 3CX Q2 2015

May 2015
3CX Drilldown 7

WebRTC: It’s Not Just ‘Up

and Coming’ Anymore

W
ebRTC could easily be PIERI
Industry Status & Forecasts Report,
described as one of the most 2014 Edition,” states that the number of
disruptive technologies in recent years, most notably due to
by Chrystalla Pieri, WebRTC users and devices is expected to exceed 1.6 billion and 4.2 billion,
the rapid advancements it’s ofered
Assistant Marketing respectively, by yearend 2016.
in the world of communications— Manager, 3CX
hese predictions relect the
speciically for Web conferencing. best inbreed collaboration solutions. multitude of communication
his open source based technology
WebRTC’s growth is now being
opportunities WebRTC will provide
that was formerly clouded with hype
forecast with as much velocity as in the near future in addition to
is emerging from its nascent stage. It’s telecommunications solutions such as the beneits it’s currently providing,
time for businesses to realize the scope VoIP or UC.
such as clicktocall Web conferencing
to which this real-time communications In fact, a report published by sessions that eliminate the need to
technology tool is being leveraged for
Disruptive Analysis, titled “WebRTC
download external sotware or plugins.

WebRTC will also transform
the way real-time

communication is being
conducted and beef up the

standards for customer

satisfaction.

Before you know it, your organization will
be implementing WebRTC in some way or
another—most likely to improve your corporate
Web conferencing sessions or to provide more
comprehensive customer service interactions.
How exactly does WebRTC accomplish
these impressive modiications to business
communications?
Here are a few ways the technology improves
real-time video and audio interactions:
● It’s launched from your browser: his means
you and your party of conference guests simply
need to be connected to the Internet and using a
browser that supports WebRTC (which is most
popular Internet browsers, such as Chrome and
Firefox).
● Quality picture and voice: WebRTC
is exciting to technologists, and your IT
department, thanks to its delivery of high-quality
content. he technology is already making
waves in business Web conferencing due to the
improved image and audio quality it provides its
users.
Click to Call buttons on websites have the
ability to transform customer support into an
interactive experience for customers. his makes
it much easier for a company’s sales team to cross
sell or upsell as they have personal contact with
their prospective buyers.
Given that, even small and midsize companies
gain a competitive advantage when using
the technology as they are able to implement
impeccable customer support standards and
ill in the gap between them and multinational
organizations. As users and resellers are
increasingly grasping the advantages of WebRTC technology the real “hot” phase of
WebRTC is still to come.
■
Even small and mid-

size companies gain a
competitive advantage when

using the technology as
they are able to implement

impeccable customer
support standards and ill in

the gap between them and
multinational organizations.

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