Page 10 - SkypeBuzz Fall 2015

10 SkypeBuzz by Telecom Reseller
Autumn 2015
Skype for Business Global Customer Case Study
Skype for

A
udioCodes, a leading provider of Microso Lync and has helped us prepare for our Business is not
converged voice solutions that enable Skype for Business implementation in the future.”
Thomas B. Cross enterprises and service providers “We are especially pleased to be a part
a traditional
to transition to all-IP voice networks, today of American Axle & Manufacturing’s
announced that American Axle & Manufacturing follow on Twitter @techtionary
communications transformation,” said Nimrode
phone system
(AAM), a global Tier-One automotive supplier of Borovsky, Vice President of Marketing,
driveline and drivetrain systems, has completed
their aging Nortel PBX systems and reduce AudioCodes. “ e cost savings realized by
a global migration of their communications conferencing service costs, AAM initiated
American Axle demonstrates the ROI o en
systems from legacy Nortel PBXs to Microso a search for a new state-of-the-art Uni ed found in Lync implementations, enabled by
Lync, utilizing AudioCodes Mediant networking Communications system, eventually selecting AudioCodes’ networking equipment and Chris Stegh
solutions and professional services.
Microso Lync and AudioCodes Mediant professional services.”
AAM is a leading, global Tier-One automotive supplier of driveline and drivetrain systems
networking equipment for their global deployment.
BOTTOM-LINE
Director of Sales and Strategy at
and related components for light trucks, SUVs, “As a result of our migration to Microso Lync, Saved $3+ million on cost avoidance Enabling Technologies
passenger cars, crossover vehicles and commercial we’ve avoided costly upgrade fees and signi cantly ● moving from legacy Nortel PBX systems to S
vehicles with a regionally cost competitive and reduced our audio conferencing costs, with
Skype for Business uni ed communications kype for Business is not a traditional phone
operationally exible global manufacturing, all of the savings going directly to the bottom
● AudioCodes Mediant systems played a system, and shouldn’t be rolled out like one.
engineering and sourcing footprint. AAM is a line of American Axle,” said Je Bryngelson, key role in facilitating the migration across Users are best prepared to use Skype for
multi-billion dollar company with a footprint that Global Network & Communications Manager at 32 global locations for PSTN access
dial tone when they are already using the GUI for
has more than 30 facilities around the world.
American Axle & Manufacturing. “AudioCodes ● Saving $25,000 a month signi cantly instant messaging, web sharing, and audio/video
With a goal to avoid costly upgrades of
played a key role in enabling our migration to
reduced their audio conferencing costs
conferencing. By doing so, folks become familiar
with the capabilities and calling functions such
as the mute, hold, and add/drop buttons. is
experience smooths the transition to Skype
Enterprise Voice since the GUI is quite familiar.
If an organization has low adoption of IM/
Presence and conferencing, it should address
this gap prior to a voice rollout. When the user
community broadly uses Skype for its core
functions, users won’t have a steep learning curve.
But if phones are simply swapped, and users see
nothing new other than di erent hardware, the ROI is at risk because users won’t fundamentally
improve the way they work. Worse, they may balk
simply because something changes!
A case study of what not to do: A university
rolled out Lync voice to its IT department with
plans to expand to the user community. Phones
worked ne and IT employees latched on to the
client so ware with ease. Lync IM/conferencing
was made available to business users but never
advertised, so adoption was low. As old PBX
phones broke down, Lync phones were rolled out
to business users who had not been using Lync for
IM nor meetings. Users were o ered no training
on the so ware and little training on the phones
(“a phone is a phone,” the IT leaders said - this
happens more than you might think)! Some users
needed functions that were better executed on
ENABLING YOUR BRIDGE

3 Reasons TO THE CLOUD

Skype for
Skype for Integrated
Office 365
SharePoint
Azure
Business is Business
Apps

a Big Deal
 Our experienced Project Managers coordinate the moving parts to keep you on time and budget.
 Our expert Engineers ensure a successful deployment and knowledge transfer.
 Our award-winning Lights, Camera, Adoption! program ensures solid user adoption!

 Our ongoing Managed Services ensure reliable and consistent operations.
According to Transparency Market Research,  Our developers leverage Microsoft’s APIs with business changing apps!
the global Uni ed Communications (UC)
market is expected to reach nearly $62 billion by
2018, representing 16% year-over-year growth between now and then. A few months ago, “
Microso revealed its plan to dominate this The "Enabling Experience" continues from project conception, through
market, starting with changing its business UC implementation and carries over into ongoing support. Exceptionally
product, Microso Lync, to Skype for Business knowledgeable and genuinely good people. By far the best technology
(SfB). More than just a name change, SfB ”
represents a merger with the popular consumer partner I have the pleasure of working with.
app, Skype, which Microso acquired in 2011 James Thompson – CIO, The Arsht Cen
ter, Miami
(for $8.5 billion) and boasts more than 300
million users.
At face value, these two entities may not
seem like a natural t, but the combination is
particularly compelling for the contact center.
While the Lync platform serves the business
market, the contact center is customer-facing, For more information contact us at: info@enablingtechcorp.com
so communications applications must be Website: www.enablingtechcorp.com Phone: 1-443-625-5100
both business-grade and consumer-friendly.

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