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November 2014
WebRTC Special 3
What is WebRTC?
and compatibility, as with just one-click through the business. As a result, customer satisfaction 
the internet browser a user can join a web will increase along with sales and productivity. 
conference and interact with multiple participants. Businesses can also use multiple call button 
From enriching a standard phone call with video links, thereby directing customers to the most 
Cor hosting webinars- these tasks can now take appropriate team member for their enquiry.
place hassle-free through the internet browser.
ommunication has rapidly developed
Cut business overheads
from being a service to a smartphone PIERI 
Personalised customer service with WebRTC-enabled applications can help business app in the past few years, and it is now
click-to-call
cut their overheads in a number of ways. A great
moving to the web. Any connected device can be 
However, WebRTC goes beyond web conferencing WebRTC-enabled, which means every computer,
by Chrystalla Pieri, Assistant Marketing Manager, 3CX
and moves towards ultra-personalised customer costs by reducing the number of 0800 calls. As 
interaction through click-to-call. Imagine clicking inbound calls via the click-to-call function are
on a button on website and launching a call in
WebRTC allows open standard browsers to Removing the barriers to web 
service you were thinking about buying - a real of expensive 0800 number calls. What’s more since customers can dial for free, without leaving communicate with each other and exchange audio,
conferencing
person, in real-time, interactively showing you a businesses website, increasing the likelihood to make audio or video calls without requiring a
With WebRTC, businesses can now communicate 
the features you ask to be shown. With enhanced that they will interact with your business. With via the internet browser without dialing a phone 
functionality, businesses can also elevate a call to
WebRTC-enabled web conferencing, it is now number, or requiring a middleman, such as Skype. 
possible to visualising a sales pitch with a product momentum and is currently fully supported by For instance, WebRTC-enabled web conferencing 
presentation, saving businesses time and money
Google Chrome, Mozilla Firefox and Opera. removes the need for a plugin or additional
When a visitor clicks on the embedded call button Analysts predict that by 2019 more than 2 billion 
in a website, a VoIP call will be made and can be people and 6 billion devices are expected to use and more easily with their colleagues and customers.
immediately answered by the right person within
support WebRTC (Disruptive Analysis, 2014).
WebRTC?
By removing the need for a client, WebRTC will 
push expensive proprietary UC vendors from the 
market and bring new products to the market. 
Resellers who embrace the technology will be able

includes selling hardware, such as webcams and 
headphones, for use with the web conferencing 
system.

3CX News 


Digest



3CX Triumphs at Comms 
National Awards 2014 Winning 
‘Best Enterprise On-Premise

Solution’
3CX , has beaten the competition to win 
the award for ‘Best Enterprise 
On-Premise Solution’ at the Comms 
National Awards 2014, which took place 
on the 16th October at the Park Lane 
Hilton, London. 3CX Phone System was 
chosen for its high-quality Uniied 
Communications solution and excellent partner program. Over the past year, 
3CX has built on its lead within the
IP PBX market with the launch of
3CX Cloud Server and 3CX WebMeeting, 
a fully integrated web conferencing 
solution. More www.3cx.com/blog/news/ 
comms-national-awards-2014/
Boost your Business by 
Increasing your Number of 3CX 
Certiied Engineers


Program is designed to boost 3CX

necessary resources and knowledge to 
deploy, troubleshoot and support 3CX 
Phone System for Windows.
Up until now, 3CX Partners were 

exam through the 3CX ERP.


you to better support your customers and 
to grow your business.We have recently 
re-launched our 3CX Academy with
fresh training material, including updated 
online video tutorials and documentation.

training events which are as interactive 
and educational as possible, using our
http:// 
www.telecomreseller.com/category/3cx/







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