Page 3 - 3CX AugustSeptember 2016

August/September 2016
3CX Drilldown 3
Case Study: 3CX Boosts Productivity
ALLERY
continued from page 1

● New single stream technology for less and Proit at ComResource
bandwidth usage
● New Android client
● Personal Click2Meet URL
● Brandable
C
olumbus, Ohio-based ComResource is a “3CX has always exceeded our expectations.
APPLIANCE FRIENDLY
reseller that found increased productivity We love 3CX for its reliability, robust feature- K
3CX v15 has been optimized to run on miniPCs and increased pro t when it chose 3CX’s set, and user-friendly administration,” Shell
ASTRITOU
- sub $100 machines - fanless, with SSD drives Uni ed Communications System.
commented.
and Windows license included. Perfect for Founded in 1991, ComResource helps clients
As a highest-level 3CX Platinum Partner,
by Katerina Kastritou,
smaller o ces up to 32 sim calls where no improve their business processes, o ering it was a logical choice: ComResource IT sta Website Content Manager,
server is available for 3CX.
services that their clients cannot provide already knew every aspect of 3CX in detail, 3CX
themselves. ComResource has grown rapidly, having received the extensive training o ered
NEW FREE EDITION
and now has customers ranging from SMBs to by the 3CX Partner Program. Given the great of Infrastructure Delivery Services Brian
In v15 the popular FREE edition is being the Fortune 500.
success the company has had in o ering 3CX Shell needed a phone system that could cut
re-introduced. e Free edition includes an
With more than 200 employees, and growing to its clients, IT sta knew how much it could communications costs, bridge its remote
8 simultaneous call license plus 1 year free fast, ComResource found that the Cisco Call o er.
o ces around the country, scale up easily and
maintenance, free web conferencing for up to Manager PBX the company was using couldn’t cheaply and boost productivity with Uni ed
5 participants as well as a single SIP Trunk / keep up. Administration was very di cult, and RAPID INSTALLATION AND Communications.
Gateway, ideal for small o ces which can later upgrade fees were astronomical, more than DEPLOYMENT
Shell chose 3CX which had already
upgrade to a more feature rich commercial $200,000.
“Installation, of course, took no time at all,” said demonstrated its success with ComResource
edition. ■
To support that rapid growth, Director
Canon Krebehenne, Director of Sales, for the customers:
Infrastructure Delivery Services Team.
3CX runs on VMWare, is open standards
based, and runs on mainstream operating
systems. is permits businesses to consolidate
their telecoms infrastructure on existing
hardware. e power of 3CX is that it requires
little time for administrators to learn to use
it, and automates many aspects of system
management.
e virtualized IP PBX connected up
seamlessly to the company’s 100 Yealink and
Cisco IP Phones, and took control of its PRI and
Patton Gateway.

SAVING MONEY AND DRIVING SALES
ComResource achieved its objectives, and
gained know-how that helped drive sales.
e company saved more than $100,000 in
communications costs a er installing 3CX. IP
Telephony made intero ce calling free, and
lowest-cost routing ensured that calls via the
PSTN were at the minimum charge.
Productivity increased as workers took
advantage of free calls made with IP Telephony,
and decision making was accelerated as workers
shared information with instant messaging,
chat, and audio and video conferencing.
“3CX has given our teams the independent
features that they need to meet their business
requirements,” Krebehenne added.
3CX o ered complete mobility, as workers
could be reached anywhere on their individual
o ce numbers via their so phones and
smartphone clients - all included in the 3CX
package. Members of the external sales force
team could be reached anywhere, at any time,
so no customer opportunities were ever missed.
A full set of call forwarding features enabled

“3CX has given our teams
the independent features

that they need to meet their
business requirements,”

– KREBEHENNE

complete control of how calls are handled.
Remote o ces were bridged, with an entire
division running on a secondary 3CX license,
and a satellite o ce with 3CX on its own server.
Scaling up was simple and cost-free, as
ComResource could add as many phones and
lines as it wished with no cost – there are no
additional license fees.
And the additional experience with 3CX
boosted ComResource’s know-how, enabling
increased sales. Like ComResource, resellers
“love 3CX” because it o ers cutting-edge
technology, rich features and ease of use at great
value, so that customers see the advantages it
o ers to their businesses. ■