Page 4 - 3CX AugustSeptember 2016

4 3cx Drilldown
August/September 2016

Customers Demand More x
easily develop the source code to integrate the Session
CRM app using the 3CX Visual Studio Plugin
Template. e template provides you with a
Application Integration
Wizard that asks for the type of Authentication, Border
the type of web services and the URLs needed
to develop your plugin. A er providing this
information, the template automatically
Rgenerates the source code for you. ere’s no Controller
esellers are seeing increasing demand for waiting, and, with a few modi cations, the
Uni ed Communications solutions that plugin can be ready in less than one day.
Elliott
can be integrated into CRM and business
If users can’t develop source code for a plugin, Improved
so ware applications.
users can ll out the 3CX CRM Integration
3CX has stepped up to meet this demand:
Suggestion Form and 3CX will consider by Amy Elliott
Marketing Executive, 3CX
Not only are more applications supported out of producing it for you.
with 3CX V15
the box, but 3CX now has a scriptable interface Rapidly installed with the plugin, these
to make integrating any CRM a snap. With report stark improvements to both strategic integrations o er a wealth of features. Incoming
3CX, users can develop a plugin for their CRM and tactical objectives with embedded calls are immediately linked to a popup
applications in less than a day!
communications, thereby increasing their with customer information - if the caller is
competitive advantage,” according to Forrester.
unknown, a contact is created. With all the
WHY CUSTOMERS WANT COMMS- relevant customer information automatically
B
CRM INTEGRATION
3CX MAKES INTEGRATION SIMPLE
at hand, the worker can take whatever action org
Integrating CRM and communications means 3CX empowers resellers to respond to this may be appropriate, in easy collaboration
faster decision-making, as information on demand with robust solutions. First, 3CX with colleagues who can be reached via chat, by Nick Borg, Product
customer activities can be taken from the CRM already integrates a number of the most messaging or audio or video conferencing.
Manager, 3CX
app and exchanged with colleagues in real-time. important CRM apps, including O ce 365, 3CX call reporting is comprehensive and
is provides an important productivity boost, Google Contacts, Microso Dynamics, Exact, detailed. is feature can be con gured to send 3
as Forrester Research noted in a March 2016 Sugarcrm, Salesforce, Act!, Zendesk and the an email containing speci c report statistics to CX version 15 is a major step forward
study, and reseller customers in the U.S. want
recently added Freshdesk. All of these work just managers in the form they nd most useful, and in Uni ed Communications systems,
it, along with all the advantages that Uni ed by using a simple plugin.
in either PDF, CSV, HTML, rich-text format or and, with the new version, a key
Communications provides.
Adding other CRM integrations has been XML. Reports can be demanded ad hoc or can element, the Session Border Controller,
More than 90 percent of North American made straightforward and simple; they can be scheduled.
has been sharply improved. This offers
decision makers surveyed by Forrester be installed and updated centrally from the With all this, 3CX o ers resellers a chance resellers, along with the many other
Research already use or plan to apply integrated management console.
to respond to an important current of client new features that V15 provides, clear
communications in business applications, the en, there are two options.
demand, with a powerful and user-friendly advantages to drive sales.
study shows. ” is is because organizations
Users who have development resources can
solution to CRM integration. n

Resellers Get
3CX V15 Sets
PROTECTING CONNECTIONS
With protection at every
SSL encryption is also used for complete
Great Value the PBX security assurance of other critical elements of level of the system, 3CX
the communications system. e provisioning makes communications
of IP phones takes place via an encrypted
with 3CX V15
connection with 3CX, and connections to bullet-proof.
Security remote clients and to the management console
are protected with SSL. Another key system
element, the Session Border Controller, which complete endpoint-to-endpoint security.
Standard
controls network tra c, has all of that data
encrypted with SSL.
PROTECTION FROM SIP
e careful attention to SSL encryption ATTACK TOOLS
across 3CX has earned it an A+ rating from A di erent kind of protection is provided for asBury
SSL Laboratories, the highest rating in the Session Initiation Protocol (SIP) trunking,
industry.
which is integral to connecting private by Kyle Asbury, Sales Manager
networks to the Internet.
USA, 3CX
PROTECTING VOICE CALLS
SIP trunking is well-known among hackers, rosEnBaum
RVoice call data has yet another layer of and that is why there are SIP attack tools
esellers get great value with 3CX Version protection. Calls are further protected with downloadable on the Web (the best-known
15. Not only does it drive sales, because it 3CX by the use of Secure Real-Time Protocol one is called “SIP Vicious,” but there are by Andrew Rosenbaum, PR Of cer, 3CX
provides great value, but partnering with
Encryption (SRTP).
many). Using these specialized tools, hackers
3CX o ers high-value opportunities.
RSRTP protects packet streams using a set
exploit vulnerabilities in the SIP trunking
esellers know that customers today of encryption processes which are linked
structure.
GREAT PRODUCT VALUE
demand the highest possible level of to keyword management. It also provides 3CX V15 has specialized so ware that
3CX V15 is not just a new version - it is a security for IP systems.
message and message integrity authentication detects and automatically blacklists such
major upgrade of the most competitive Uni ed 3CX has responded to this demand with as well as protection against replay attacks - tools, protecting users without requiring
Communications Solution on the market, bullet-proof security for Version 15 of its the manipulation of requests to the server.
administrator intervention to keep systems
from the award-winning vendor that Frost & Uni ed Communications Solution.
Remote users making calls get their own online.
Sullivan has named industry value leader.
“Security should be at the heart of a dedicated layer of protection. 3CX uses a
Version 15, it has been completely re- communications system,” explains Nick Galea, ‘tunnel,’ similar to a VPN, with specialized PROTECTING USER AUTHORIZATION
architected for greater value, o ering a slew CEO of 3CX.
authorization procedures, that can very Another element of the system that hackers
of new features that put it at the cutting-edge 3CX’s inbuilt security has been notched up e ectively secure remote user access. e
target is user validation. 3CX provides
of communications technology. It has been to reach the highest industry standards.
advanced procedures for user validation that
carefully cra ed to provide the greatest value The careful attention to SSL can defend e ectively against attacks that
to customers.
PROTECTING DATA
bombard registrations with passwords.
Customers demand systems that are easy SSL encryption is an essential element of encryption across 3CX has Several forms of authorization, for example,
and cheap to run. With 3CX V15, resellers can 3CX’s bullet-proof security, and a critical an extension number and an ID and a
o er customers a communications system that aspect of that is the obtention of SSL earned it an A+ rating from password are used in combination to keep
practically runs itself. Almost every process
certi cates. Most vendors oblige users to
hackers out. Blocking access a er a xed
is automated, so that IT administrators need get their own certi cates, and this can be a SSL Laboratories, the highest number of attempts to log on serves as an
spend very little time to manage it, and there time-consuming and costly process. 3CX, rating in the industry.
additional defense, and 3CX calls for the use
is never need for expensive interventions from however, o ers management of SSL certi cates of su ciently robust passwords.
external technicians.
at no extra charge. 3CX works with trusted
With zero administration, the cost of certi cate authority Let’s Encrypt, so that users COMPLETE CONFIDENCE
running 3CX is also near zero - great value that get the certi cates delivered automatically
tunnel combines all signaling and media With protection at every level of the system,
customers appreciate.
and immediately – it is no longer necessary VoIP data packets from one location - say an 3CX makes communications bullet-proof.
Customers also value communications that to work with third-party certi cate providers IP Phone - and delivers them to and from is allows resellers to o er 3CX to customers
are easy to use. Anyone can get to work on who can take days and even weeks to provide another location - typically the PBX server - as a product in which they can have complete
3CX with just a few clicks. e user interface the certi cates.
using a custom TCP protocol. is provides
con dence. n
has been completely redesigned to make it