Page 7 - 3CX AugustSeptember 2016

August/September 2016
3CX Drilldown 7

GREEN
continued from page 5

ASBURY: No. eopposite. ere’sasmaller there as a successful alternative to the cloud WebMeeting platform, improved scheduled out how the user is doing and to identify where
footprint with v15. We have merged several services PBX providers, but without the recurring fees video conference interface and improved his professional services and the commercial
and we are using Nginx, the same webserver that that can get steep in cloud.
integrated Video Conferencing.
edition could enhance the experience from the
Facebook uses. Nginx is very compact and allows more basic functionality of the free edition.
for high performance and scalability.
TR: What about moving beyond the TR: Did I understand that you said that e dealers can also uncover opportunities to
phone system into work-a-day uses you can actually begin to use this for free?
save the customer money. For example, v15
TR: But do I still need to dedicate a that the end users face such as sales or delivers a brandable conference call and video
full scale server? And what about power customer care?
ASBURY: Yes. We have a free edition. You conference option for free while the customer
consumption?
can download your free edition, and we might be paying over $100 a month or more
ASBURY: With v15 we have a powerful provide a portal and a license key. You can for something like Go-To-Meeting. 3CX
ASBURY: 3CX is now appliance friendly. scripting module to easily build CRM integrations, install it and begin to use it. You can then typically saves customers real money and saves
3CX can now be installed on a MiniPC such
call scripts. We are adding CRM integrations and upgrade to a commercial edition.
companies from numerous recurring service
as Nexbox, or Wintel. ese are $100 devices we aim to add up to 50 CRM integrations, and the charges. Customers can save with the free
that t into the palm of your hand and use
integrations will be baked right in.
TR: How does the free edition help the edition by renewing the maintenance fee each
60% less power than a desktop with a total users?
year for an annual fee of $74 for the standard
consumption of below 30 Watts, which can and $99 for the Pro.
TR:
What about WebMeeting?
mean savings of $150 just on power. For people ASBURY: Our free edition is basically a
looking to provide an on prem box for their quali ed lead program for our resellers. We TR: Is it east to upgrade?
ASBURY: With WebMeeting, you brand
smaller customers, here is an easy option.
actually get 60,000 downloads a month. We your own company logo and the Window’s
is is a viable alternative to Asterisk based distribute the information on the free users to ASBURY: Glad you asked that. It’s very easy.
client is brandable as well. V15 delivers
approaches. We also feel this puts us right
our channel. Our dealers then call up to nd
ere is a backup and restore tool. All you have new web meeting URLs for the new 3CX
to do is backup your con gs, uninstall v14,
install v15 and restore. Done. A very seamless
process.

TR: Do I have to buy a license every year?

ASBURY: No. Your license is perpetual.
You just renew your maintenance on your key
annually.

TR: What about the partner that wants
to approach a non 3CX trail user, or
someone using some other OEM?

ASBURY: We have a Services Provider
License Agreement (SPLA) model. Our partners
can buy a monthly key. For example, if a partner
is working with an end user customer with a
legacy PBX. e partner can buy a monthly
key at a very low price to allow the end user
to experience 3CX. At the end of the month,
typically, the customer will want to go with
3CX, and the dealer can easily now migrate
the user to a permanent key, and sell the user
whatever professional services are needed.

TR: How are you competitive vs. some of
the prominent cloud companies?

ASBURY: It’s the feature set. We are
attracting resellers and dealers from the cloud
community who discover our far wider feature
set and our very competitive pricing structure.
We basically o er an integration where pretty
much anything you can do on a PC you can
also do on your mobility device. You have with
3CX mobility a PBX in the palm of your hand.
You can take your extension wherever you go.

TR: How does your model compare
with some of the cloud companies for the
channel?

ASBURY: Some cloud companies are
changing their commission structures, there
are now caps on what you can earn. Our model
opens the doors for our partners to really earn
on their professional services and there we
continue to o er many white label features.
Without our partners we don’t exist and we
have really “sticky partners”. Once they come,
many really drop their other lines. ere’s a
common theme in our partner program: free.
Free support, free leads, free training, free
webinars, free certi cations. We make it easy
for a partner to be won over.

TR: Cloud is a bit of a rage right now.
What about on prem?

ASBURY: ere will always be a need for on-
prem. For customers who have infrastructure,
there is appeal in avoiding mounting monthly
fees. 3CX is o ering a very a ordable entry
point without mounting monthly fees. ■