Page 20 - July August 2014

RICH

Using analytics to detect application

performance anomalies

20 Telecom Reseller
By Charley Rich, VP Product Management, Nastel
problems arise, especially in today’s com- July/August 2014
plex topologies the failure of a single appli- IT organizations are under more pressure to
cation is rarely the culprit. Performance
TelecomReseller
deliver exceptional business performance
MATHARU
business.
threats usually are the result of multiple
But to do any of this, data must be accurate
than ever. Further complicating the chal- continued from page 17
and complete. he ability to make good lenge is the evolving nature of Information issues—and many of these, if caught early
predictions involves data generated by service GTleocbhanl molobgiyle d(aItTa)t.raTihceincrriseeaseodf81BpiegrcDenatta, in the process using real-time analytics,
managing customer life cycles and operating
could prevent much larger failures from
SUBSCRIPTIONS
providers, as well as data available in the public lmasot ybeialer,aclolonue,dt,oa1n.5dEBxYabOytDeshaamveonatdhd. Cediscom- the business. Predictive analytics help separate
occurring. Evading cascading failures is
Or change address, domain like demographics and social network prledxiictys,itmwiallkrienagchiat setavgegrerminogr1e5 cEhxabllyetnesging subscribers who will fail to pay with malicious
essential. Ideally, IT Specialists should
avoid being in the position of putting out
unsubscribe
data.
afomroInTthtobya2c0q1u8i.rhe tehveovluimsibe iolfittyhitshdeaytan, aesed to
intent or are “never pays” from subscribers who
detect anomalies.
Call: 800 667-8965
When you’re dealing with opportunities and well as its complexity, means that traditional
could be good customers. Analytics can identify
ires—they should be able to make sure the
risks that are worth millions of dollars, you want Today, an organization’s application
approaches to data analysis for fraud prevention
consumers intended to pay but defaulted because
infrastructure typically includes Web com-
ire never starts. But, without the necessary
Fax: 360 260-9726 to be certain you use precise, complete data to and risk management are simply no longer
of their circumstances. Analytics can also help
ponents, messaging middleware and main-
visibility this is no simple task.
Web: www.avayaextra.com get answers that will enable efective actions. viable.
make some of them proitable customers again
frames. Application performance is impact-
To properly manage today’s application
Email: publisher@usernews. Automated controls ensure service providers tehnrovuirgohncmolelenctt,ionrgeafnoirztsatihoant sinmcludset breteanbtiloento A combination of analytics and data control
ed by many factors coming from multiple
com
work with accurate, holistic, consistent data to palnanalsytzheat tmhaenaegnetifruetuarepepxlpicoastuiroen. chain from
tools is absolutely vital to ensuring data quality
sources—application servers, messaging
end to end, understanding the dependen-
produce accurate, auditable results.
Risk reduction alone adds signiicant value to cies between the links in the chain. It must
and managing risk. Together, analytics and
protocols, virtualized systems, capacity
It is critical to prevent risky
controls deliver a powerful, next-generation
ADVERTISING
providers’ operations. he ROI for this approach issues and many more. Inevitably, failures
also be able to focus on early detection
solution right now to proactively minimize
Call: 360 260-9708
is quick and easily quantiied. One of the
subscribers from signing up for
in one or more of these systems occur—and
of abnormalities, differentiating symptom
subscriber risk and fraud, improve accuracy and
Toll Free: 800 667-8965 largest cable MSOs in the U.S. discovered more IT is left to deal with the result.
from cause rather than simply reacting to
eiciency, and reveal consumer behaviors.
services, rather than provision
than 14,000 conirmed cases of fraud among
Such situations are why Application
an outage. The combination of these two
It is critical to prevent risky subscribers from
Performance Management (APM) solu-
themandthendetermine
Fax: 360 260-9726 its 15 million customers within 10 months of factors providesthe levelofassurance IT
signing up for services, rather than provision
tions exist. To be effective, APM must
Web: www.telecomreseller. implementing a fraud-detection solution based needs in its key mission: to reduce the fre-
them and then determine whether they pose a
whether they pose a fraud or
deliver three major beneits: it must gain
com/avayaextra
on analytics that covered the lifecycle of its fernauodugorhnvoinspibayilmiteynttoriskse.Ceoamnpaeniteisrethsaytsrutenm; quency and duration of outages. End-to-end performance monitoring and
nonpayment risk.
subscribers.
etfraecktiveacantiavliytiecs aththroeupgohintthofesailnefirdaesnttriufycture analysis must embrace the entire IT envi-
It uncovered over 25,000 total actionable cases rcishkayincoanssuthmeeyrsobcecfoure; parnodvicdoinrgreelxaptenesviveents— ronment, from .NET to mainframes. It must
with very few false positives.
smubasnidyizoefd ewqhuipcmh emntiganhdt isneceumrrinugnroethlaetrecdo—stsin
cover a wide range of components from
Predictive analytics aren’t limited to just fraud.
Combining analytics with controls will help order to spot developing trends before
of provisioning. hey have an opportunity to
Marketing teams already use them to determine
J2EE application servers, Web Services to
13
March/Ap
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InternatiToMnal Alliance of Avaya Users (InAAU), tderInastigiohnta1l0A0vINayCajUoisneerds Gtorgoeutphe(rIAtoUfGor)m. hhthee IaIn
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IIAUGistheforumfortheglobal Avayacustomer May/June 2014
Telecom Reseller 3
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leco
ril 2014
www.te
GaryAudin–Note: This blogwas
mreselle
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BYRD
Page 1
HORAK
Page 5
SPECIAL CONFERENCE EDITION
you to identify the customer of tomorrow – and users are impacted. Surprisingly, a number
deploy measures that exclude subscribers who
which customers will prove most proitable over
of APM platforms miss on one or more of
middleware messaging, brokers and even
Telecom Reseller
donorderforsomeanalogcAsfearsMedak
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BYD PATTERSON AUDIN
to earn and measure signiicant inancial returns, commit identity thet or other fraud schemes,
their lifetimes; which subscribers are likely to
these key functions.
legacy applications. It must also be elastic,
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AIuTgEuXstP1O1–1L4astVmecgnaes,t.NcoVm ACUTA–BostonPAGE 17
PAGE 24
Top 5 HostCiscoLIVE–Cancun CCA – Amdterdam ASrestelelecro.cmom
FERRY COLLINS MPAEGED1A3K RUFFIN PERCY
PAGE 1
PAGE 1
PAGE 3 PAGE 3 PAGE 5
PAGE 13 CPOAGLEW19ELL
PAGE 17
BYRD
SILVERMAN
TOLMASOFF
bdby yDrda@vidaBnpyri.dc,oCmMO, ANPI –
starting right now.
and to manage others who present inancial
churn and how they can be retained; and which
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having the ability to transparently scale to
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2014 UsaFaCllDCIonference OctoBbOeSrT8O-N1,0M,2A014
SEE PAGE
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13 NOTRETSEL
ADVANTAGE: CETIS
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Avaya®Avaya®BMasinicteSnealnf ce CAvoamyma®unication Partner with Conidence I
Walt Medak & Associates, Inc.
See MEDAK, page 15
See PERCY page 19
See HAUG, page 15
usinesses. Few can continue to
operate efectively if all communications are tdhoewsnel.ehctedresfeorvei,ciet ipsreoxvtirdeemr efolylloimwpcoertanint tbheastt practices that ensure the availability of the service. here are many best practices that a hosted service provider should follow, but these are my Top 5: 1.Reliable Network and SotwaThree world-class telephone brands. One easy choice.
Specify Cetis telephones for all of your
an
or less. For most providers, that’s just the contracts. Analytics are already being harnessed
About 5 percent of telecom customers default
tions. But, monitoring is not enough. When
See RICH, page 21
Communication
Communication
MT(TWraoaiyiuirnibn1tienlg2eng,s-aAhn1loac6oremtinsg,) July 28 - August 1
JVDBMuoaeanIsfnPieincaiT2gtyrea-®ri6(nxin) g/ August 11 - 15
Coniidence Total Commitment and UTontpaalrCaollmelemditFmlexnitbailnitdy Unparalleled Flexibility
ATBDMradeamsfninincaiiningtiygse®trra/ tion
June 16 - 20
Learn about our training and maintenance programs at medak.com or contact info@medak.com 360-836-3020
AMDpdearmvfnialnain2nigt8iycse®etr-rda/Mtiaoyn 2Training July 14 - 18
Training
Maintenance
Equipment
re Infrastructure A good way to deliver the availability csehravrearcst,ewrihsteicres trheqeusiortedwiasrehacvaenrfeadiluonvdearntto the alilvivees.eHrvoewr etovekre, einp tahlleacpapselicoaftaiomn afujonrcsttiornmal,ity
alog and VoIP telephone opportunities.
BYRD continues on page 21 ››
With more than 30 million analog and 300,000+ VoIP telephones installed globally, Cetis is your ideal telephone set solution partner for hospitality, healthcare, education, government, military, and general purpose applications.
beginning.
on their contracts, which is a key metric for
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PATTERSON
TELEDEX
By Pat Patterson, Director of Services Marketing for Avaya
More than just a telephone, Teledex® M Series telephones loeuvtebroaugnedBclueelltoneotwh oprakircinagllintegchanodlomguysifcorstcreoanvmeinigentht rionubgohuntwd/o built-in high idelity stereo speakers; mobile device charging via two 2.1 Amp USB ports; and in-room BYOD connectivity supported by an optional built-in W5 Things You Must Do When S
“NBS SIP Trunking provides the easiest and fastest imple- yo y
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• • CFCFhleorxotisbiieledfrcoamnlliAnHvgoaspytlaeadnAsuCaroanmdamnmduinIPiuctaOetifboiiuncnesda9lensd SIP
• • TUFrsurenekoiuntergsotsnoSlilnIuPetioTsnrauslnekssand quote tool
• Get training when and how you want it with our G• oGenetltinmyeotoraeuinwirnithgfBsrerorieaedsvtoex:sfrteetrduemnoksetrvoicdesa, y!
i-Fi access point. TELEMATRIX
upplementing Your Team With Managed Services There has never been a more important
Add a splash of color with TeleMatrix® Marquis 3300 and 9600 Series phone sets. Available in analog and VoIP corded and cordless conigurations, choose from 7 standard or custom color handset inserts designed to complement today’s contemporary décor.
timeforITmanagerstosekthe
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Become a partner today!
www.broadvox.com | 866.885.0014
assistanceof outsidepartners.Increasingly, IT managers are turning to Managed Service Providers (MSPs) to help ill the talent pool gap that prevents many from implementing helpful but increasingly complex appAsmanondgtetchhencohlaolgleiensg.es are those found in December 17, 2013 blog “he Rise of the 7 Communications TrenSCITEC
Standard Series by Scitec® is the 2500 set telephone brand that
your customers know, trust, and prefer. Available in Black, Ash, and
Red, our durable, proven Scitec 2500 desk, wall, and emergency
sets are available with or without a message waiting light.
tiuotnespoluarnsse,lcvlesaarncdallaqrcuNsBtoSmaetrost.”al win for us.”
– Bernie Yatau–rSoc,oAtvtaLyaangRdesoenl,leCro, CnnasesctBivuistiynSeossurTceele–pahBonroeaSdyvsotexmagsent
SIP Trunking | Cloud Communications | Broadband
SIP Trunking | Hosted Communications | Broadband
ds for 2014” (tinyurl.com/
Let us show you how our Teledex®, TeleMatrix®, and Scitec® branded feature and standard telephones, backed by national advertising, competitive volume pricing, and global support, can help you build proitable new telephone set revenues. Call +1.719.368.6544, write info@cetisgroup.com, or visit www.cetisgroup.com, for product and
pricing details and to request a sample phone. ©2014Cetis,Inc.Productspeciicaqgfehdd)
As the forward-looking 2014 trends paper
stated: app“Vliecnatdionrs,asroemcoenotfinwuhoiucshlyarceretaratinsgfonremwing how organizations deploy and capitalize on technology. While this innovation can help boost business growth and improve eiciency, new
Best Value IP PBX Solution
LookingforSelectResellersinUS&Canada PTelOecomSmuInTicatRionOSystNems
• Full Service and Solution Partner
• Higher Generous Margins, Lower Costs
roof”
For more information
www.positrontelecom.com/reseller info@positrontelecom.com
e in US and Canada
CHANGE SERVICE REQUESTED
PRSRT STD U.S. POSTAGE PAID
The B3u3r4e0a6u, Inc.
tionsanddescriptionsinthisdocumentsubjecttochangewithoutnotice.CetisTM,Teledex®,TeleMatrix®,andScitec® aretrademarksorregisteredtrademarksofCetis,Inc.
CETISGROUP.COM
solutions can further burden IT organizations that are already being compelled to handle grersoowuirncges.ervicedemandwithshrinkingstaf
BYRD continues on page 21 ››
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