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8 Telecom Reseller
December/January 2015

10 predictions for Enterprise
10. Nonproits will follow the Pinterest 
Collaboration in 2015 approach. 501(c)(3) organizations face unique 
challenges in engaging volunteers, donors and 
continued....
employees. Over the next year, many nonproits 
will follow the Pinterest approach of using 
curated content to provide a searchable, visually 
which will allow organizations to track appealing knowledge-sharing platform that 
performance, make adjustments and ultimately allows their communities to create, store, share 
drive deeper engagement and investment in and consume the information that is most 
social collaboration platforms.
relevant to them. ■
2. Rise of personal analytics. To date, most More at www.bloomire.com
analytics solutions have focused on high-
level reporting and visualization features for 
executives. A new generation of measurement tools will provide the ability to slice and dice data 
by individual contributors, using detailed drill- SUBSCRIPTIONS
down data to assess personal reach, inluence and Or change address, unsubscribe 
performance.
Call: 800 667-8965 • Fax 360 260-9726 Web: www.avayaextra.com 
3. Gamiication will invade the
Email: publisher@usernews.com
enterprise. Waze, Opower and Khan Academy ADVERTISING
have all been successful in rallying individuals Call: 360 260-9708 • Toll Free: 800 667-8965 
to actively engage in and contribute to their Fax: 360 260-9726
communities. Over the next year, more Web: www.telecomreseller.com/avayaextra
companies will adopt gamiication strategies
to motivate employee and external customer 
communities, and encourage greater knowledge Connect.
sharing and collaboration.
4. File sharing will become an integration 
point, not a destination. here has been strong 
demand for ile sharing the last few years, but 
even as new features have been added, there’s 
been a shit to accessing these iles from inside 
other applications. In 2015, this trend will 
accelerate with fewer people working inside their Box, Dropbox and SharePoint applications, and 
more using these solutions as a key integration 
point.
5. Mobile will evolve from “urgent” to 
integrated part of the daily worklow. For the 
most part, social knowledge management 
solutions have focused on the “urgent user” who 
needs something right now and knows what it
is. he “bored user” has not had a compelling 
reason to engage with these solutions. Over
the next year, better tools for discovery and
more natural user interactions will move into 
enterprise mobile applications, helping users ind 
more reasons to use knowledge tools on the go 
beyond the urgent need.
6. Multi-media content will become table 
stakes. here’s a strong case to be made that 
people are overwhelmed with content these 
days. As users get increasingly bombarded with information, competition for their attention will 
drive a shit toward multi-media content such as 
video, screencasts and images to provide a more 
compelling end-user experience.
7. Small will be the new big. SaaS solutions 
have democratized the IT buying process, 
making sotware more afordable for teams
and departments without requiring C-level 
purchasing approval. In 2015, Yammer, Chatter 
and Jive will start to feel the pressure as more 
organizations take smaller steps to implement 
their enterprise collaboration strategies, testing 
speciic use cases within select teams and then 
deploying them more broadly across the irewall.
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8. Service providers will build new revenue 
channels around knowledge management 
M Series telephones keep your customers connected to stream sound, place
platforms. Scaling and transferring knowledge
is a core competency of service providers, albeit 
and receive calls over their own cell network, charge phones and tablets, and not always a very eicient one. In 2015, more consultancies will start to see the value of “OEM- 
access the Internet via a built-in Wi-Fi access point. Call +1.719.368.6544, ing” knowledge management platforms to deliver 
customized service, support and training tools, as 
write info@teledex.com, or visit www.teledex.com for product and pricing well as a stickier client experience. his trend is 
details and to request a sample phone.
already taking hold in the digital marketing and 
inancial services industries.
9. Learning Management Systems
solutions will lose market share to enterprise 
collaboration platforms. Learning Management 
Systems provide a critical repository for the 
administration and delivery of educational 
material. Yet they are also rigid and complex,
Accept no substitutes. and a stark contrast to social collaboration tools 
that promote greater openness, accessibility and 
sharing. his lack of lexibility and usability will 
©2014 Cetis, Inc. Product specifications and descriptions in this document subject to change without notice. CetisM, Teledex are trademarks or registered trademarks of Cetis, Inc.
ultimately allow emerging collaboration solutions 
gain market share.





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