Page 5 - Extra Report on Avaya Q2 2014
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Second Quarter 2014 Telecom Reseller: Extra Report on Avaya 5

STINSON
By Aimee Stinson, Director of Customer and Partner 
Advocacy, AMC Technology (www.amctechnology.com)
You Don’t Have to Homogenize 
and new features require project teams to be 
assembled and re-trained. Organic growth 
to Benefit from Computer
becomes a liability to IT organizations, forcing 
them to standardize on archaic solutions or 
reinvent the wheel.
Contact Canvas was architected to
Telephony Integration 
support multiple integration points easily. 
Communication Platform Drivers and 
Application Adapters can be mixed, matched and 
added to per the customer environment, allowing C
for rapid migrations as well as parallel systems.
Specializing in Computer Telephony and omputer Telephony Integration helps leveraging their current IT investments.
specialize in integration work. In both cases, 
CRM integration since 1998, building software these point to point solutions will require rework, contact centers run more efficiently, In my role as Director of Customer and Partner
integration products is all that AMC does. AMC should there be any platform modifications.
by reducing time spent on interactions Advocacy, I often hear that customers want only 
offers certified integration for salesforce, SAP, Builders of point to point solutions find
without sacrificing good customer service. But one neck to choke. The cost and overhead of
MSCRM, Oracle Siebel, Oracle Peoplesoft, and the long term maintenance and investment in let’s face it, in today’s world it is a rare thing
vendor (aka asphyxia) management can often 
Oracle Right Now with Cisco, Avaya and Aspect evanescent resources lock them into a solution to see an organization of significant size that dissuade companies from seeking product-based 
Telephony platforms.
that often times is not future-proof. Upgrades spans multiple localities running the same solutions and opt for home-grown solutions or 
If you aren’t using computer telephony to the integrated platforms become nightmares
software across the enterprise. Whether it professional services from a vendor that doesn’t
integration today, because you weren’t sure happened through acquisition, department-level 
about tomorrow, you no longer need to wait
purchasing decisions or more lenient corporate The cost and overhead of vendor (aka asphyxia) 
for an enterprise wide homogenization. AMC policies, organizations that use multiple 
provides no cost platform migrations for current Customer Relationship Management software management can often dissuade companies from seeking 
customers with active support contracts. As and/or multiple Telephony platforms can still product-based solutions and opt for home-grown solutions or 
your organization grows or your needs change, benefit from Computer Telephony Integration 
AMC Contact Canvas will support you today, using one product suite. AMC’s Contact Canvas professional services from a vendor that doesn’t specialize in 
tomorrow, and in the future.
allows organizations to enjoy the freedom to integration work.
More at www.amctechnology.com
advance their contact center software while




























































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