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Your New Best Friend:
A Social Media Management Tool,
Continued
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How to find the right tool
It seems like there are as many tools to help manage and monitor social media as there are social media
sites. So how do you find the one that can streamline your processes without making your life unnecessarily
complicated? Well, think about what you need the tool for. If you really only want to use Twitter, because
that’s where your potential leads are, a comprehensive tool like HootSuite or SproutSocial is going to be
overkill. Something like TweetDeck would be a much better fit for Twitter monitoring and scheduling, without
overcomplicating your day. However, if you want to schedule and monitor across social channels, HootSuite
or SproutSocial would be great choices. They might take a bit more work to learn and initially use, but in the
long run, they’ll save you time and effort and allow you to focus on those important prospect conversations.
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