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To Do:

q Try out a free social monitoring
Your New Best Friend: platform to test the waters before
investing money in a paid service.
A Social Media q Make sure to schedule multiple
posts across all your social
networks everyday. And since
Management Tool social media doesn’t shut down
when you leave at 5, schedule
posts for the weekends, at night
and during the holidays.
7 q Using a social monitoring

platform that has the ability to
track your metrics is key. You can
check how your campaigns are
Throughout this ebook, we’ve discussed how crucial social media is to doing and learn from your
finding and engaging with prospects. It’s really easy to say, you should numbers,
do x,y, and z and then you’ll create social media magic. But searching, including potential prospects.
listening, connecting, and engaging...it’s a lot to figure out and manage.
That’s where your new best friend, a social media management tool,
comes in.

Gather conversations
It’s really difficult (and annoying) to go to individual social media sites and try to keep track of what people
are saying about your product and company. Many social media management tools bring conversations
from various social media accounts into one location or stream. So if you want to keep track of company or
product mentions, you can use those as keywords and only conversations that contain your company or
product name will show up in the stream. Then, you can respond right from your monitoring tool, whether
that conversation is happening on Twitter, Facebook, etc. Social media shouldn’t feel like a game of whac-a-
mole, where you have to bounce around and not miss a mole (or conversation) or you miss out on scoring
points (with prospects and customers). Social media management tools give you a giant mallet with only one
mole to watch out for. Whack!

Schedule content, focus on connections
If you’ve made it this far, you know how important it is to share valuable content on social media. But it’s
tough to balance your time to find content, share it with the right people at the right time, locate prospects,
connect with them, and maintain relationships. You’ll spread yourself thin if you try to do everything on your
own. With a social media management tool, you can schedule posts for multiple sites like Twitter, Facebook
and LinkedIn, without having to go to each of those sites individually. You can send out the same message on
all channels or customize it (meaning you don’t have to limit your Facebook posts to 140 characters). Not
only can you reply to connections and manage your networks, but you can schedule messages for an hour,
day, or week ahead of time. This way, you schedule content as you find it, and can then focus your efforts on
having conversations with prospects and not on remembering to share content.

Did you know?

• There are over 300 social media monitoring tools available worldwide (Goldbach Interactive)
• 60% of businesses are looking to increase social media monitoring in 2014 (Brandwatch)
• The #1 deciding factor for purchasing a Social Media Monitoring tool is the metrics it offers (KISS Metrics)

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