Page 5 - 7secrets

To Do:

q Find a social media role model.
Look for someone you respect
who has a strong professional
reputation and yet manages to
have a genuine, personal social
Sharing is Caring, q Create a balance in content you
media presence.

Oversharing is Not share between industry and
company content and personal
shares. See what feels right for
you, like ⅔ business related and ⅓
2 personal content.

Customers want to make personal, social connections online.
Yes, it’s crucial for prospects and customers to see you as a
knowledgeable, professional source. But they also want to
know that you’re personable, easy to work with, and that they
will have a pain-free sales process.

Introduce your professional life to your personal life
On social media, the lines between personal and business blur. That doesn’t mean you should tweet about a
new product launch one minute and share a photo of last weekend’s wild party the next. But go ahead and
talk about an award your company won. And then talk about your recent Hawaiian vacation, a great new
restaurant you found, or how close the score was at last night’s game. Some harmless fun on social is just
that- harmless. By including photos of yourself and sharing insight into your personal life, you’ll show that
you’re more than smart and professional. You’re also fun and have passions outside of work. It’s ok to show
that side of you. Just follow the previous tip on building credibility and keep it classy.

Know the boundaries
Yes, you should be yourself...but the workplace appropriate version of yourself. If you’re the office comedian,
social is the place to show that off. Outrageous commentary is entertaining. Just make sure it doesn’t have
the potential to offend your followers, especially since some will be customers or prospects. Use the same
caution that you would use in a client meeting and you’ll be fine. Just be yourself. It’s cheesy, but true. People
want to do business with people, not well spoken social media robots.

Did you know?

• 54% of salespeople said they have closed at least one deal using social media (Forbes)
• On average, most top brands are active on five to nine social media platforms (International Business Times)
• 87% of companies around the world have a presence on Facebook and Twitter (Invesp)

5