Page 4 - 7secrets

n To Do:

'P q Create or review your profile to
make sure you have a
t
professional photo and name
and a description that is
Smile, You’re 8 consistent with your company’s
messaging.

on Social Media q Find 3 sources that you
can regularly check for
industry related content to
share.
1 q Start or join in 2 conversations
about your industry. Don’t sell
your product, just offer advice
and opinions that highlight your
To be competitive, you need to build personal credibility and a strong industry knowledge.
reputation on social media. When customers and prospects search for
you online – and trust us, they will – they should find active social media
accounts. But it’s not enough to tweet about your breakfast habits.
You need to show you’re actively involved in and knowledgeable about
your specific industry.

Keep it classy...and brand consistent
Your profile shouldn’t be boring, but it needs to be professional. If it would make your boss cringe, some
updates are in order. First things first, use a professional photo. Sure, Fluffy might be the greatest cat in the
world, but she needs to stay out of your profile picture. People are on social to talk to other people...not
Fluffy or logos. You should also use your name (or some variation), so people talk to “Jim Smith” not
“Yankeesfan35684.” Lead with a professional profile and you can get into the sports talk once the
conversation gets rolling. Last but not least, any description you use should align with the company’s
messaging. If you want to do a quick check, look over your company’s website to make sure the language you
use is consistent with what’s there.

Be a thought leader
Leverage social media to assert your expertise and demonstrate your knowledge. You should regularly
produce and share relevant content, about both your company and industry. Your company likely produces
regular content like case studies and blog posts which are worth promoting. Just mix it in with non-company
specific pieces to show that you are aware of and understand the industry as a whole. Look for reputable
sources like analyst firms and major publications that offer an unbiased viewpoint. It’s fine to promote a blog
with great information, just be careful not to accidentally promote a direct competitor’s content.

Be a team player
In addition to consistently putting out a steady stream of valuable content, you should participate in social
media discussions about your industry and answer questions, even if the questions aren’t specifically about
your company or product. If you actively share and participate on social, prospects will see you not only as a
sales contact, but as an industry expert.

Did you know?

• 61% of consumers are more likely to purchase goods from a site with custom content (Sekari)
• Per dollar spent, content marketing generates approximately 3X as many leads as traditional marketing (Pardot)
• Blogs produced a new customer for 43% of marketers last year (HubSpot)

4