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The 7 Secrets to Social Selling

Selling is social by nature

Not surprisingly, salespeople are social, and it’s been that way since the time of door-to-door sales.
Salespeople love connecting with prospects and offering specific solutions to turn prospects into happy
customers. Because of how social the sales process is, salespeople are naturally turning to social media as a
new prospecting and selling channel. According to a recent Social Selling Study by Dynamic Signal, over half of
respondents were already practicing social selling. That number is only likely to increase as more salespeople
recognize the value and better understand how to use social media.

Hop on the social media train

The reason salespeople are creating accounts and tweeting away is simple: today's customers are doing their
own company and product research before ever contacting sales. According to Forrester, buyers may be
between two-thirds and 90% of the way through their purchasing journey before reaching out to sales. If
companies and their sales teams don't have a strong online presence, consumers may look elsewhere, like at
competitors that are easier to find. This is why salespeople need to put their best social media face forward.
Salespeople need to show that they understand their industry, their product, and most importantly, that they
know how to solve customers’ problems. The easiest and most accessible way to show this is on social media.

Learn the rules of the social media road

When it comes to social media, you need to know some basic guidelines and you’ve got to have a plan. But
don’t worry, we’ve got your back. Even if Twitter is as foreign to you as a cassette tape is to anyone under 20,
you just need to sign up for a few social media accounts and start getting in there. Get to know the social
media rules. And understand that while you should start getting your hands dirty immediately, you should
have a social media plan for success, with short-term and long-term goals. We can help set you up for success
with the guardrails and knowledge you need to get in the social game.

In this ebook you’ll learn:

• Which social media channels you should use
• How you can use them effectively to find leads and convert those leads into customers
• How to balance your personal and professional social media presence
• And more!

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