Page 5 - Gamers Wellness

AFFECTED BUSINESS PROCESS

This campaign needs to be disseminated to mobile legend gamers

around the world. Therefore, Moonton's IT division ensures that

#GamersWellness campaigns can appear in games and that the

feature of limiting gaming time has been completed.

Moonton's PR division needs to set a schedule with WHO, Kaiser

Permanente, and Mobile Legends Pro Players to socialize this

campaign through Moonton's or Mobile Legends official Youtube

account by Podcast or Talkshow.

All Mobile Legend Tournaments need to socialize this campaign to

gamers or viewers at home or in the studio

IMPLEMENTATION PLAN

This #GamersWellness campaign will be launched soon. In running

this campaign, it requires communication strategies or tactics so

that the campaign can run effectively and information can be

conveyed to gamers.

Advertising and Promotional Media: Campaign #GamersWellness

Billboards, Instagram ads, Facebook ads, Tiktok ads, Youtube ads.

News Media: Press Release

Organizational Media: Moonton's and Mobile Legends Website,

Mobile Legends Social Media.

Interpersonal Communication: WHO, Kaiser Permanente, and Pro

Player Mobile Legend podcasts or talkshow live, Mobile Legend

Tournament, Word of Mouth fellow gamers.