Page 2 - Essilor Experts Sales Playbook
P. 2
PREPARE
THINGS TO COMPLETE PRIOR TO SELLING IN
ESSILOR EXPERTS™
To properly sell in Essilor Experts™ to your account, it
is important that you are prepared to have the
conversation.
Here is a list of Best Practices you should complete
when you are preparing for the initial "Sell-In".
Identify targets in Salesforce.com.
Use RX Analysis & SFDC to determine opportunities within your
account.
Develop initial call plan (questions to ask, how or which benefit of
Essilor Experts™ would provide the most value to your account).
Communicate and gather additional information from your team
(Brand, Lab, SAMs, etc).
Review Essilor Experts™ program information and Updates.
Ensure you have copies of the Sales Aids and Digital Demo to use
during the meeting.
Review the Internal FAQ document.
Leverage the Selling 1 pager.
Determine if you should include the Office Manager or VSR in the
EE Sales Call to lessen risks of “sabotage” and other resistance
efforts.
Schedule meeting with the ECP.
