Page 51 - 2015 Key Metrics-Assessing ECP Practice Performance

About the Management & Business Academy
In 2005, a unique professional education program called the Management & Business Academy™ (MBA) was launched with the
mandate to teach eyecare professionals skills and techniques to boost practice performance. The MBA program, sponsored by Essilor,
focuses on practical, easy-to-implement ideas to improve office processes and financial results. Topics include financial measurement
and goal setting, enhancing the product mix, creating legendary customer service and patient loyalty, staff management, and effective
case presentation. The sponsor considers the MBA program an important commitment to educating their customers about how
dispensing advanced technology products can achieve both the highest standards of patient care and financial success. Visit www.mba-
ce.com to access additional practice management content.

About Practice Advancement Associates
Practice Advancement Associates (PAA), a unit of Jobson Medical Information, is a professional education company that creates
and manages business education programs for health care professionals. PAA developed the Management & Business Academy™
(MBA) on behalf of Essilor, as well as the First Practice Academy™ (FPA), a program for optometrists new to practice ownership
or partnership. PAA developed the analytical text in this report, while preserving the confidentiality of the responses of individual
practitioners. To reach PAA, contact Al Greco at agreco@jobson.com.