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Journal. That’s to slow or random them on the downside or upside? If

for today’s economy. not, start there.

Use techniques you already Alta Via has put some thought

know into how you can stand up a

Many companies have grown to productive, valuable sense and

manage their brands with social response mechanism. Want to learn

media tools. In retail and CPG, it a bit more ? click here to read <

is all but essential. Now, we can xxxxxxxxxxxxxxxxxxxxxxx>

take those same tools and point

them at newsfeeds to listen for

competitive and market moves,

at customer communities to

listen for risks and issues and at

employees to listen for risks and

issues that must be addressed.

You can also use some powerful

content aggregators but read them

systematically.

Start with an important challenge.

Nothing is worse than standing up Alta Via Consulting, LLC

a new process waiting for results.

Stand up your Sense-Response

mechanism by attacking a known
but unaddressed problem. Have

you surveyed your customers to see
how current conditions are affecting

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