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BRAND GUIDE LINES & STRATEGY                                                        1. Slogan, Vision, Mission Statement                                                                                                                                                                                                        21 // 98


                                                                                                    2. Our Promise
                                                                                                    3. Our Magical Triangle


                                                                                                    4. Brand Guidleines







                                                                                                    OUR VISION



















                                                                                                    BECOMING A LEADING






                                                                                                    BRAND IN THE FOOD






                                                                                                    SERVICE INDUSTRY






                                                                                                    BY CONSTANTLY







                                                                                                    REINVENTING OUR






                                                                                                    OPERATIONAL MODEL &






                                                                                                    NEVER BEING CONTENT.
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