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02 BRAND GUIDE LINES &                                                              1. Slogan, Vision, Mission Statement                                                                                                                                                                                                        25 // 98
                STRATEGY                                                                            2. Our Promise

                                                                                                    3. Our Magical Triangle


                                                                                                    4. Brand Guidleines







                 02/2                                                                               OUR PROMISE














                                                                                                    BECAUSE OUR LEVEL OF SERVICE

                                                                                                    IS THE KEY TO SUCCESS.








                 TO HELP                                                                            How can we maintain it?
                                                                                                              1. BY understanding the distribution

                                                                                                                 channel (segment) we are serving
                 SERVE OUR                                                                                    2. BY analyzing its NATURE, challenges



                 CUSTOMERS’                                                                                      and constraints



                 NEEDS                                                                                        3. BY providing the correct tailor-made

                                                                                                                 solution

                 AROUND THE



                 WORLD 24/7



                 365 DAYS.
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