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02 BRAND GUIDE LINES & 4.1 Corporate Logo 4.5 Grid Systems 33 // 98
STRATEGY 4.2 Corporate Typography 4.6 Corporate Images
4.3 Corporate Color System 4.7 Iconography
4.4 Corporate Stationary 4.8 DI Online
02/4.1 LOCK-UPS
The Logo Type and Tagline has Primary Logo Marque
been carefully chosen for its
modern yet refined, authentic
style, which has been further
enhanced by the use of upper
case (Logo Type) and lower
case (Taglie) letters.
Usage Usage
The full lock-up is used mainly The marque is mainly used as key
for print collateral and for general visual print and digital use. The
formal use. logo type will be used in the website
header.
