Page 35 - brand_book_donna_italia

02/4.1 LOGO CONSTRUCTION, CLEARSPACE

AND COMPUTATION

The Roman Female Warrior-

She is the image of “Donna”

in the Donna Italia brand.

She is strong, persistent and x

knows what she wants and

how to get it!

She should be in the

background of stationary,

pizza take-away packaging,

shrink wrap or part of a

clever POS.

However, she should not be

used as a STAMP, or main x x

figure in the front so as not

to confuse the user and

“over-brand”.

x