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02 BRAND GUIDE LINES & 4.1 Corporate Logo 4.5 Grid Systems 39 // 98
STRATEGY 4.2 Corporate Typography 4.6 Corporate Images

4.3 Corporate Color System 4.7 Iconography

4.4 Corporate Stationary 4.8 DI Online

02/4.1 LOGO IMPROPER USE

We encourage you to become

familiar with the correct uses

of the primary DI logo.
The integrity of the logo must

be respected at all times.

Don’t stretch, condense or

otherwise alter or manipulate

it. Any modification of the

logo confuses its meaning and

diminishes its impact.

1a. Do not re-create or retype

the words.

1b. Do not overlap other

graphics or text or

photography.

2. Do not stretch or alter our

logo in any way.

3. Do not change our logo

color.

4a. Do not use graphic effects

or outlines on our logo. Do

not emboss the logo on a

different color background.

4b. Do not reverse logo

colors.

5.Do not angle the DI

wordmark. Always use it

vertically reading upward.