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02/4.3 COLOR SYSTEM

COLORS

Explanation:
Donna Italia has four official

colors: Donna Red, White,

Black and Donna Green.

These colors have become a

recognizable identifier for the

company. Donna Red White Black Donna Green

Usage: PANTONE 485C WHITE BLACK PANTONE 356C

Use them as the dominant Web#: e1261c Web#: fffff Web#: 000000 Web#: 007935

color palette for all CMYK: 2%/94%/94%/1% CMYK: 0%/0%/0%/0% CMYK: 0%/0%/0%/100% CMYK: 95%/ 24%/100%/11%

internal and external visual RGB#: 225/38/28 RGB#: 255/255/255 RGB#: 0/0/0 RGB#: 0/121/53

presentations of the company.

100% 100% 100%

80% 80% 80%

60% 60% 60%

40% 40% 40%

20% 20% 20%

Color Tints

In color theory, a tint is the mixture of a color with white, which increases lightness, and a shade is the
mixture of a color with black, which reduces lightness. A tone is produced either by the mixture of a color

with gray, or by both tinting and shading.