Page 42 - brand_book_donna_italia

02 BRAND GUIDE LINES & 4.1 Corporate Logo 4.5 Grid Systems 43 // 98
STRATEGY 4.2 Corporate Typography 4.6 Corporate Images

4.3 Corporate Color System 4.7 Iconography

4.4 Corporate Stationary 4.8 DI Online

02/4.2 TYPOGRAPHY AND

TEXT HIERARCHY

Typographic hierarchy CONTEXT TEXT Caption Donna Italia Typo

is another form of visual AND INNER HEADLINES Text -

hierarchy, a sub-hierarchy Halis Grotesk Regular
per se in an overall design 6 pt Type / 9 pt Leading

project. Typographic

hierarchy presents lettering

so that the most important Copy Text Donna Italia Typo

words are displayed with the -

most impact so users can Halis Grotesk Regular

scan text for key information. 8 pt Type / 11 pt Leading

Typographic hierarchy creates

contrast between elements.

There are a variety of ways Headlines DONNA ITALIA TYPO

you can create a sense of Copytext -

hierarchy. Here are some of Halis Grotesk Regular - Capital Letters

the most common techniques 10pt Type / 10pt Leading

for DI layouts.

HEADLINES AND Sublines DONNA ITALIA

TYPOBREAKS Sections -

Halis Rounded Black - Capital Letters

16pt Type / 16pt Leading

DONNA ITALIA

Big

Headlines

and Title

-

Halis Rounded Black - Capital Letters

34pt Type / 30 pt Leading