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03/2 DISTRIBUTION CHANNELS - CUSTOMER
DEFINITIONS AND CHARACTERISTICS
Background Segment USP’s
• HOTELS & RESORTS segment can be • No depreciation of goods.
characterized by highly professional
HOTELS & personnel, as well as “know-how” and • Consistent dish quality.
personal preference. As such, they
RESORTS tend to be very clear about what they • No professional requirement for
operation - easy to learn and use.
want, how they want it and how much
it should cost. Our job is to show
them how our service will enhance • One stop shop solution for all your real
their offering, despite their possible estate. Easily implement our solution in
preconceptions. all your locations simultaneously.
• It is highly likely that pizza is already • Freshly made dishes 24/7!
on the menu. Therefore, the discussion
should be focused on the USP’s of the • Custom make your own dish - add your
solution for this segment. toppings and invent your own pizza.
• Ensure that the hotel chains with which • Scalability - our business model can fit
you work are working with the correct any sized business.
“DI Supplier Agreement”.
