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03/2 DISTRIBUTION CHANNELS - CUSTOMER

DEFINITIONS AND CHARACTERISTICS

Chracteristic

Background

• Manpower challenges - manpower

• This segment is defined by high family • Define the following before creating replacement cycle is high and the
traffic and by pizza lovers. your “GO TO MARKET” plan: quality of workers is basic and not

NATIONAL PARKS • Highly seasonal (e.g. Winter Skiing, 1. Is the business operated by a qualified.

& LANDMARKS Summer Camping), Peak driven subcontractor, and if so, does it • Peak Services - This segment has
(Weekends).
operate several POS?
3 main “traffic peaks”- Weekends,
Holidays, National Days.

• More than one POS in different sizes, 2. Is it an OVER THE COUNTER or FULL

shapes and forms. SERVICE DINING restaurant? Slice or • Big groups - Large groups of Tourists/

full pie? visitors may arrive at once and need a

• The F&B is commonly operated by swift solution.

subcontractors who have to comply 3. Who calls the shots? The purchasing

with cost regulation. manager/venue manager/owner? • Quality - Segment’s food quality is

questionable due to the need for high

• Personnel- mostly unprofessional and 4. Can the business store large volumes margins.

frequently changing. of pizza?

• Space Saver - This segment consists of

• Price sensitive & volume based mainly 5. Do they currently serve pizza on many small- medium POS’s (e.g. small
due to extremely expensive fixed costs. their menu? If so, how many a day/ counters within the park/amusement

week/month? park).