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03/2 DISTRIBUTION CHANNELS - CUSTOMER

DEFINITIONS AND CHARACTERISTICS

Background Characteristic Segment USP’s

• Although comprised of a wide variety • The lifecycle of businesses in this • Could be presented as the perfect
of venues, locations, sizes and segment is short as it is commonly nibbles solution - goes great with beer.

BARS & entertainment structures, businesses in trend based. • No need for long term investment by
this segment can be defined by the fact

NIGHTLIFE that food is not the primary reason for • Manpower challenges - In most the owner (no fixed asset).
“medium ranged” Bars & Nightlife
visiting these establishments.
manpower replacement cycle is high • Important to note that our solution

• The main revenue source is alcoholic and the quality of workers is basic and could improve the quality of the dishes

beverages and the like. not always highly qualified. offered.

• Typically, these venues lack space for • Peak Services - This segment has • No depreciation of goods.

“cooking” and most probably do not “traffic peaks”- during lunch hour,

have a professional kitchen installed. after work and late evening. During the • Space saving solution that can fit the

Every inch matters and would be “service”, a large number of clients smallest outlets.

designated for seating or drinking. expects to be treated simultaneously

Therefore, DI’s solution is an “ADD and receive their order ASAP. • Consistent dish quality and baking

ON”. process.

• Consistency - The volatile profitability
• Menus offered are limited in their of this industry affected by changing • No professional requirement for

assortment, however PIZZA would weather, personnel and size of the operation - easy to learn and use.

always be considered essential. business, forces the need for consistent

BOM, taste and service. • Fast solution without compromising on

• This segment has regulatory quality.

challenges to cook food and is

constantly supervised.