Page 99 - brand_book_donna_italia

03 MARKETING & SALES 1. USPs & General Marketing & Sales Commandments 73 // 98

2. Distribution Channels (Segments)
3.KPI’s

03/3 OUR KPI’s

“DO WHAT Qualitative & Quantitive General Score

YOU DO KPI’s - How HQ scores your performance • The score of the above KPI’s will

BEST AND Wise recruiter - % customer fall out - 25%. contribute 70% of the final score.

OUTSOURCE 1. Spread - Increase in POS/new customer • The remaining 30% will be divided

into 2:
recruitment - 30%.
THE REST.

FOCUS ON 2. The customer is always right - Number • 10%- the “LOOK&FEEL” -
implementing well-targeted marketing
of complaints - 10%.

SERVICE AND 3. Name Dropping - 5 star hotels/Luxury kits for each segment

MARKETING - Resorts/Chains- 5%. • 20%- “HQ ADMIN” - that consists of:

THIS IS WHAT 4. One Stop Shop - Increase service 1. Financial Performance - on time

payments, Planned vs Actual based on
within cutomer (e.g. sell pizza to the
DI IS ABOUT”. lobby and the pool) - 15%. the BP.

Gilad Shalom, CEO & FOUNDER 5. Professional Segment Management - 2. Operational Performance - inventory

(sell to multiple segments) 15% management, planning, logistic
coordination.

Important Remark: KPI’s - Connect KPI’s to

training program – make direct correlation 3. Service & coordination - frequent ERP

with live experience. updates, professional communication

with HQ back office, availability, report

submission.

Remark: the HQ ADMIN KPI should

determine annual incentives!