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03/2 DISTRIBUTION CHANNELS - CUSTOMER
DEFINITIONS AND CHARACTERISTICS
Background Segment USP’s
• This segment hosts the largest number • Buffet service is the most common
of customers. method used in this segment; as such,
OFFICE • Dishes are “prepaid”, increasing pizza baked freshly in front of the
consumer grants DI a strong advantage.
CATERERS & constant traffic with demand for “Right • No depreciation of goods.
Here Right Now”.
BANQUETING
• The most audited segment in the • Consistent dish quality is critical for
market place. this segment!
• Requires versatile management, • Specifically trained professional
multi location functioning events personnel not required.
simultaneously & operational
excellence. • One stop shop solution for all real
estate - easily implement our solution
• Food cost is essential for success and in all your locations simultaneously.
depreciation of goods determines
profitability. • Custom made dish available- add your
toppings and invent your own Pizza.
• Stringent supplier agreements and
“satisfaction surveys” are frequently • Scalability - our business model suits
used, resulting in constant evaluation every business, regardless of size.
of suppliers, prices and quality.

