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03/2                                                                                DISTRIBUTION CHANNELS - CUSTOMER


                                                                                                    DEFINITIONS AND CHARACTERISTICS











                                                                                                    Background                                                                          Segment USP’s




                                                                                                              • This segment hosts the largest number                                            •  Buffet service is the most common
                                                                                                                 of customers.                                                                      method used in this segment; as such,


                OFFICE                                                                                        • Dishes are “prepaid”, increasing                                                    pizza baked freshly in front of the
                                                                                                                                                                                                    consumer grants DI a strong advantage.


                CATERERS &                                                                                       constant traffic with demand for “Right                                         •  No depreciation of goods.
                                                                                                                 Here Right Now”.

                BANQUETING

                                                                                                              • The most audited segment in the                                                  •  Consistent dish quality is critical for

                                                                                                                 market place.                                                                      this segment!




                                                                                                              • Requires versatile management,                                                   •  Specifically trained professional

                                                                                                                 multi location functioning events                                                  personnel not required.

                                                                                                                 simultaneously & operational

                                                                                                                 excellence.                                                                     •  One stop shop solution for all real

                                                                                                                                                                                                    estate - easily implement our solution

                                                                                                              • Food cost is essential for success and                                              in all your locations simultaneously.

                                                                                                                 depreciation of goods determines

                                                                                                                 profitability.                                                                  •  Custom made dish available- add your
                                                                                                                                                                                                    toppings and invent your own Pizza.

                                                                                                              • Stringent supplier agreements and

                                                                                                                 “satisfaction surveys” are frequently                                           •  Scalability - our business model suits

                                                                                                                 used, resulting in constant evaluation                                             every business, regardless of size.

                                                                                                                 of suppliers, prices and quality.
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