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Figure 7. Survey Results (“Food and Health,” 2018)
(Rosenbloom, 2018). Attention to the environment, ethics and Fair Trade, the concept of success against
all odds, and the authenticity and customization are just a handful of the main drivers of consumers in the US
that beautifully match the story Peruvian single-origin coffee has to tell.
1. “GREEN,” BEANS, AND THE ENVIRONMENT
Organizations such as “The Rainforest Alliance” have had a continued hand in the impact of sustainability
on coffee farms in Peru. Biodiversity and natural resource conservation, pesticide management policy, and
more ethical issues such as improved livelihoods of farmers and employees and effective management
systems, are part of the alliance’s
priorities (“Farm Certification,”
2019). With certifications from
Rainforest Alliance as well as
UTZ, Peruvian coffee farms stand
as one of the top producers of
certified organic coffee in the
Figure 8. Organic Sales in the U.S. (Painter, 2015)
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