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world (Vassau, 2018). Organic sales as a whole have been steadily rising in the United States (Figure 8.),

which would easily cause consumers to be captivated by Peruvian products. On “Espresso & Coffee Guide”

Peru is advertised as one of the places where both Fair Trade and Organic certified single-origin coffee is

widely available (“Peru Coffee Beans,” 2019). The country’s highlight from businesses and certifiers alike fit

perfectly into a very environmentally-focused market in the United States.

2. FAIR TRADE, EQUALITY, AND ETHICS

As previously stated, Peruvian

coffee farms also happen to be known

for their Fair Trade certifications.

Trade issues in of itself frequently goes

hand-in-hand with the concern and

interest of US consumers. According to

the Canadian Market Analysis Report

in 2012, 56% of US consumers

reported that Fair Trade had a

“Medium” to “Very High” impact on

their beverage and food buying

decisions. Coffee as a Fair Trade
Food Insight Study “2018 Food and Health Survey”
product grew 19% in 2010

(Agriculture, 2012). Latin America currently accounts for 80% of all Fair Trade Coffee Products. Shown in

the diagram below (Figure 9), Peru specifically is singled out for being in the top five organic Fair Trade

coffee production capacity (“Coffee,” 2019). A critical study of the effects of Fair Trade on Peruvian coffee

farmers, while critiquing some of the actual benefits of on the level of house-hold and family income,

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