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(http://www.trailheadcoffeeroasters.com/), “Coava Coffee Roasters” (http://coavacoffee.com/), and “Victrola

Coffee Roasters” (http://www.victrolacoffee.com/) have single-origin coffee on a rotating basis, each with

their own strategy and focus depending on the business. Trailhead Coffee Roasters, for example, is focused on

single-origin fair-trade coffee grown by female farmers in Central and South America and Africa. Verve

Coffee Roasters change their coffee depending on the harvesting seasons in Asia, Latin America, and Africa -

drawing more extensively around the world than Trailhead.

CONCLUSION

Peruvian single-origin coffee is ready to come to the forefront of the run on caffeine in the United

States. Their arabica bean quality success, continued farm growth, durability against climate change, drug

trafficking, and poverty, and praise and recognition for sustainability and Fair Trade – all the combined efforts

recommend their product to the United States on many, ever-expanding levels of interest. For an individual

considering either opening a small coffee business or switching their focus with their current business, Peru

holds increasing potential for both marketing strategies and high-quality coffee. Not only does the very taste

of single-origin tell a story, but the story itself further educates the consumer. Any cafe or company has

endless approaches to take when it comes to Peruvian coffee. Whether it’s the desire to support a small-time

farmer, fight against Narcoterrorism by increasing demand for coffee, support good sustainability methods,

promote Fair Trade, or simply recognize the quality and uniqueness of a single-origin arabica coffee, Peru is

ripe with marketing strategies in their stories, bean quality, culture, and efforts for a better world. Their single-

origin coffee as both an addictive and an agricultural staple is the key straight into the heart of unique country

that a United States consumer can feel instantly connected to with desire to return again and again for a

freshly roasted and brewed cup of coffee every morning.

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