Page 16 - NeedScope Induction Manual 2019

10

NeedScope senior

team

NSI Management structure

Profile Innovation
Myles Product Colin
Colin
Marketing (Michael)
Myles
Quantitative
Implimentation
NSI Constance
Maria
Qual
Anne
Best Practice
Nadine
Relationships Skills
Anne Nadine

Michael Cook – Principal
Co-founder of Focus Research. Michael has been actively involved in break-through
motivational research developments since the 1980’s. He continues to work on
innovations to the NeedScope system and works closely with intenational NeedScope
partners.

Maria Tyrrell – Managing Director
Key Responsibility – Business Development
Maria is an ex-president and Fellow of the RANZ. Maria’s career spans over two
decades and her expertise in strategic branding research derives from strengths in
both qualitative and quantitative applications. Her reputation is well established both
locally and internationally.
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