Page 17 - NeedScope Induction Manual 2019
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Colin Ingram – Director Nadine Bower – Director
Colin applies a strong psychology Nadine has worked with
background to FMCG and NeedScope throughout her career,
service markets. A Fellow of the specialising in Quantitative
RANZ, he is one of the country’s practices. Ex-president of RANZ,
most experienced researchers, working with Nadine now provides consultancy support
blue chip companies as well as consulting on and insights for Kantar and major global
international projects. Colin leads NeedScope NeedScope clients. She heads up NeedScope
product development best practice.
Myles George – Director Constance Apelt – Director
Myles brings 15 years client side Constance has been part of the
and research agency experience quantitative team at NeedScope
in New Zealand and the UK. With for almost 10 years. Additionally,
a strong marketing focus, he is she spent three years in the
now involved in the application of advanced banking sector where she gained valuable
research approaches, for local as well as client experience. She provides consulting
international NeedScope FMCG and service support for international projects and is
industry clients and partners. Myles drives involved in local work. She drives quantitative
NeedScope marketing. implementation and is coordinating with the
other Analytical Centres to ensure innovation
Anne John-Francke – Director and best practice is shared.
Anne’s background in law and
marketing combined with 20
years research experience
provides an unmatched level of
rigour to the application of qualitative research.
Anne leads the NeedScope qualitative
development.
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