Page 178 - Tourism The International Business

8. Developing tourism

• employment
• personal income

• living standards
• the balance of payments
• the physical environment
• the sociocultural environment

• tax revenue
• secondary demand for agricultural products and locally produced goods
If a project looks positive to investors, lenders, and those in the public sector, it will go forward. Organization at
the local or community level will ensure its success. Managing tourism at the community level is, then, the subject
of the next chapter.

Study questions
➢ Why is the involvement of the public sector important in the development of a large-scale tourism
development project and what is its role?

➢ What are the steps in the tourism development process?
➢ What are the key questions that should be answered as a result of a market analysis?
➢ How can target markets be identified using geographic segmentation?
➢ List the ways that the development of parking can be accomplished.
➢ Why is an analysis of the residents of the proposed development area important?
➢ What information is necessary during the analysis of the business environment for tourism?

➢ What factor determines the suitability of an area for development?
➢ What are the four elements of a master plan?
➢ What factors are important regarding the parts of a master plan?

Discussion questions
➢ What roles should the private and public sectors play in the development of a tourism destination?
➢ What information must be collected to provide an estimate of the long-term flow of tourists to a
destination?

➢ What role does a planning and engineering, socioeconomic, and legal and business analysis play in
the development of a tourism development plan? What kinds of information must be collected as
part of the process?
➢ Give examples of how collected data is synthesized into statements of where a destination is and
where it wants to be.
➢ Identify the importance to tourism of the factors that are part of an area-wide master plan.

➢ Identify and give examples of the principles of tourism planning that can be used to guide the
development of any tourism project.

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